MBA PROJECT SYNOPSIS FOR INTERNATIONAL BUSINESS (IB)

  1. TITLE OF THE PROJECT

“STUDY OF INTERNATIONAL CHINESE PRODUCTS IN INDIAN MARKET”

 

  1. INTRODUCTION TO TOPIC

The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the “cheap” image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what they perceive before buying. A number of studies already been conducted on the effect of country-of-origin image on customers’ purchase behavior which are mostly in the context of developed countries. Hence, this study attempts to fill the gap that rarely been studied on the consumer’s perception towards buying Chinese products especially on the Indian context.

The present study has enhanced the understanding of how the customers perceive the Chinese products while making the buying decision. It explores how different perception tools can positively influence their purchase decision. In addition, this study provides practical insights into how the customers use and perceive different product information in different perspectives which may be alien to their cultural background. This study suggests that, the Indian consumers are very conscious about quality and price of Chinese products. Therefore, marketers of Chinese product in India should be very careful about the price, quality and technology advancement of product they are offering in the market place. Finally, although many significant findings have been reported in this study, there are several other tangible and intangible issues that can be improved in future studies.

 

COMPANY PROFILE:

VADHERA TRADERS is one of the oldest one in the wholesale market sadar bazar Delhi.Being the pioneer and the most cost effective quality gifts supplier to Delhi, Northern India and some other parts of India, We reserve a strict bond of Quality products at the topmost wholesale price with our customers. VADHERA TRADERS 5238,39 GANDHI MARKET,SADAR BAZAR,DELHI-110006 PH-9868056726 9873789380 01166308130 9999903179.

 

  1. OBJECTIVES OF THE STUDY 
1.      To find out the customer perception & awareness towards Indian and Chinese products.
2.      To know the aspects of Chinese products that attracts the customers towards them.
3.      To find the level of customer satisfaction for Chinese products in Indian market.
4.      To know the main source of awareness in them about the Chinese products.
5.      To know their frequency of purchase of these products.
6.      To find impact of Chinese goods on Indian industries.

 

  1. RESEARCH METHODOLOGY

 

Methodology:  Primary Data
Method you will use to present data: Tabulation transforms the raw data collected through questionnaire in to useful information by organizing and compiling the bits of data contained in each questionnaire i.e., observation and responses are converted in to understandable and orderly statistics are used to organize and analyze the data:

• Calculating the percentage of the responses.

• Formula used = no. of responses / total responses* 100 REPORT WRITING AND PRESENTATION Report Encompasses – Charts, diagrams

Method you will use to classify data: PRIMARY DATA: Most of the information will be gathered through primary sources’. The methods that will be used to collect primary data are: Questionnaire and online interviews

SECONDARY DATA: The secondary data will be collected through:, internet and Magazines

No. of respondent                                                                               50

Location of study:             Delhi / NCR 

Explanation of the method:

Research methodology in a way is a written game plan for conducting research. Research methodology has many dimensions.   

RESEARCH DESIGN: – The research design used in this study was both ‘Descriptive’ and ‘exploratory’.

SAMPLING TECHNIQUE:

The selection of respondents will be doing on the basis of convenience sampling (Non- Probability). Basically I will use random sampling method.

STASTICAL TOOLS:

MS-EXCEL will use to prepare pie- charts and graphs and MS-WORD will use to prepare or write the whole project report.

LIKERT SCALES:

Likert scales are the four, five, six, point scales much used in various fields of research. Often the scale is used as a semantic differential.