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 PROJECT PROPOSAL

On

“STUDY OF INTERNATIONAL FOOTWEAR BRANDS IN THE EMERGING INDIAN MARKETS”

(A CASE STUDY OF PUMA)

 

 

 

UNDER SUPERVISION OF

 ……………………..

 

 

 

SUBMITTED BY

 

NAME:……………………….

ROLL  NO. : ………………….

 

Submitted in partial fulfillment of the requirements for qualifying

Post –Graduate Diploma in International Business Operation (PGDIBO)

March, 2016

 

Student Details:

 

  1. Name of the program :
  2. Name of the Student :
  3. Roll Number :
  4. Session & Year :
  5. Name and address of learning centre :

 

 TITLE OF THE PROJECT

“STUDY OF INTERNATIONAL FOOTWEAR BRANDS IN THE EMERGING INDIAN MARKETS”

(A CASE STUDY OF PUMA)

 

 

 

  1. STATEMENT OF THE PROBLEM

 

While India was a promising market to many international brands, it was not completely immune to the global economic flu. More than its primary impact on the economy, it sobered the mood in the consumer market. Even the core target group for international brands, that had just begun to splurge, apparently without guilt, tightened the purse strings and either down-traded or postponed their purchases.

 

  1. OBJECTIVES OF THE STUDY

 

 

 

Scope:

My scope of study is very wide. The study will also find the international footwear brands in the emerging India markets.

  1. RESEARCH METHODOLOGY

 

METHODOLOGY ADOPTED:- This research is aimed at studying the project of International Footwear Brands in the Emerging Indian Markets.

RESEARCH DESIGN:-  The research design used in this study was both ‘Descriptive’ and ‘exploratory’.

DATA COLLECTION METHODS:

The data will be collected using both by primary data collection methods as well as secondary sources.

 

PRIMARY DATA:

  1. Questionnaire
  2. Interview

 

SECONDARY DATA:

The secondary data will be collected through:

  1. Text Book
  2. Magazines
  3. Journals
  4. Internet

 

SAMPLE SIZE:  100

 

SAMPLING TECHNIQUE:

The selection of respondents will be done on the basis of convenience sampling (Non- Probability).

 

STASTICAL TOOLS:

MS-EXCEL will use to prepare pie- charts and graphs and MS-WORD will use to prepare or write the whole project report.

 

METHOD USE TO PRESENT DATA:

 

 

  • Simple tabulation of data using tally marks.
  • Calculating the percentage of the responses.
  • Formula used = (no. of responses / total responses) * 100

 

REPORT WRITING AND PRESENTATION

Report Encompasses – Charts, diagrams

 

  1. GUIDE DETAILS:

 

 Name of Proposed Guide                              :

Guide registration No. (If available)               :

Designation                                                     :

Affiliation                                                       :

Qualification                                                   :

Total Experience                                             :

Communication Address                                :

Contact No.                                                    :

E-mail ID                                                        :