By adminOn April 3, 2014November 18, 2021

ANALYTICAL STUDY OF INTERNATIONAL FURNITURE BRANDS IN THE EMERGING INDIAN MARKETS:-

A CASE STUDY OF ARREDO CLASSIC”

TABLE OF CONTENTS

S. NO. CONTENTS PAGE NO.

1. Title of the project……………………….………..…………….4

2. Statement of the Problem..………………….……..…….…..5

3. Objectives of the Study ……………………………………..6

4. Research Methodology ……………………………………………………7

5. Company Profile …………………………………………..….9

6. Questionnaire ………………………………………………10

7. References …………………………………………………..14

8. Chapterisation………………………….……………………16

9. Profile of Project Guide…………………………………….17

1. TITLE OF THE PROJECT

“ANALYTICAL STUDY OF INTERNATIONAL FURNITURE BRANDS IN THE EMERGING INDIAN MARKETS:-

A CASE STUDY OF ARREDO CLASSIC”

2. STATEMENT OF THE PROBLEM

While India was a promising market to many international brands, it was not completely immune to the global economic flu. More than its primary impact on the economy, it sobered the mood in the consumer market. Even the core target group for international brands, that had just begun to splurge, apparently without guilt, tightened the purse strings and either down-traded or postponed their purchases.

In 2008, in the midst of economic downturn, skepticism and uncertainty, the international furniture brands had continued to enter India at nearly the same momentum as the previous year. Many international brands such as Art Design Group, B.T.C. International, and Gardesa, Girasole entered India, targeting the luxury or premium segment. However, given the high import duties and high real estate costs, the products ended up being priced significantly higher than in other markets. Many players ended up discounting the goods heavily to promote sales while a few gave up and closed shop.

The study of showing International furniture brands value in the Indian Market. It attempts to understand the buyer decision processes/buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics, psychographics, and behavioral variables in an attempt to understand people’s wants.

It describes the How marketers can adapt and improve their marketing international brand campaigns and marketing strategies to more effectively reach the consumers for International Brands.

3. OBJECTIVES OF THE STUDY

Fixing the objective is like identifying the star. The objective decides where we want to go, what we want to achieve and what is our goal or destination.

1. To find out the customer perception & awareness towards the International Furniture brands.

To find the level of customer satisfaction for International Furniture brands in the Indian Markets.
To know the main factor which motivates them to buy international Furniture brands.
To know the main source of awareness in them about the international furniture brands.
To know their frequency of purchase of these products.

4. RESEARCH METHODOLOGY

The project being undertaken is exploratory research. Where in all these approaches of exploratory research like:

It is a way to systematically solve the research problem. The research methodology includes the various methods and techniques for conducting a research. Research is the systematic design, collection and analysis and reporting of data and finding a solution to a specific situation or problem. D.Slesinger and M.Stephenson in the encyclopedia of social sciences defines Research as, “ The manipulation of things, concepts or symbols for the purpose of generalizing to extend , correct or verify knowledge, whether that knowledge aids in construction of theory or in the practice of an art.” Research is, thus, an original contribution to the existing stock of knowledge making for its advancement.

DATA COLLECTION METHOD:

Data can be classified into:

a) Primary Data

b) Secondary Data

To accomplish the objectivity of this survey, primary data were needed; however, secondary data of the Arredo Classic and other companies were used for literature review and to have general inferences. To elicit data from the survey universe, a well-structured questionnaire was administered. The secondary data required were explored from company information brochures and Internet. The personal interviewing was carried out to elicit information from the respondents who were selected at random or convenient sampling

METHOD USE TO PRESENT DATA:

Questionnaire – It consists of both open ended and close ended questions.

Secondary data from various

Magazines
Newspapers
Internet, etc

Data Analysis & Interpretation – Classification & tabulation transforms the raw data collected through questionnaire in to useful information by organizing and compiling the bits of data contained in each questionnaire i.e., observation and responses are converted in to understandable and orderly statistics are used to organize and analyze the data.

¨ Simple tabulation of data using tally marks.

¨ Calculating the percentage of the responses.

¨ Formula used = (name of responses / total responses) * 100

Graphical analysis by means of pie charts bar graphs etc.

NUMBER OF RESPONDENTS

Total samples of 50-75 respondents were contacted who responded to the questionnaires.

AREA OF STUDY

International furniture brands (Arredo Classic)

5. COMPANY PROFILE

Founded in 1998, Arredo Classic is a young company with high-skilled and well-experienced management and staff, which have achieved technical and commercial experience, on this specific range of medium-high level of product, during the past 40 years.

Since its foundation, Arredo Classic has consolidated its presence all over the world, selling and distributing the classic style of its bedroom, dining room and living room collections as a tradition and philosophy.

The Italian classic design furniture has always been considered a guarantee of elegance and fine furniture, and Arredo Classic combines its Italian style to high quality materials and best handcraft techniques.

This requires flexible production, well thought-out marketing and the backup of a highly professional network.

The modern buildings and functional offices of Arredo Classic are located in the beautiful countryside of Pesaro, Italy.

6. QUESTIONNAIRE

Q1. Have you ever gone for buying branded furniture from Arredo Classic store?

Yes

Q2. How did you get to know about Arredo Classic furniture brands?

Through friends

Through relatives

9. PROFILE OF PROJECT GUIDE

Name :

Age :

Educational Qualification :

Professional Experience :

Organization :

Current Designation :

Brief Profile :

(Maximum 200 Characters)

Address :

House No. :

Street :

City :

State :

Country :

Phone Number (Office) :

Phone Number (Residence) :

Mobile Number (10 digits) :

Email :

MBA INTERNATIONAL BUSINESS SYNOPSIS FORMAT FREE DOWNLOAD SAMPLE

1. To find out the customer perception & awareness towards the International Furniture brands.

DATA COLLECTION METHOD:

9. PROFILE OF PROJECT GUIDE