SIKKIM MANIPAL UNIVERSITY

PROJECT PROPOSAL

On

INTERNET USERS’ ATTITUDE TOWARDS INTERNET ADVERTISEMENT

UNDER SUPERVISION OF

……………………..

SUBMITTED BY

NAME : ………..
ROLLNO. NO. : ___________

Submitted in partial fulfillment of the requirements for qualifying
Master of Business Administration
In
IT

Student Details:

1. Name of the program :
2. Name of the Student :
3. Roll Number :
4. Session & Year :
5. Name and address of learning centre :

1. TITLE OF THE PROJECT

INTERNET USERS’ ATTITUDE TOWARDS INTERNET ADVERTISEMENT

2. STATEMENT OF THE PROBLEM

An attitude describes a person’s relatively consistent evaluations, feeling, and tendencies towards an object or an idea. Attitudes put people into a frame of mind for liking or disliking things and moving towards or away from the. E.g. many people have developed the attitude that eating healthy food is important perceive vegetables as a healthy alternatives to meat and chicken. As a result, the per capita consumption of vegetables has increased during recent years, leading the meat and chicken producers’ council to try change consumer attitudes that chicken and meat are unhealthy. Companies can benefit by researching attitudes towards changing or reinforcing them.

Attitudes are difficult to change. A person’s attitude fit into pattern and changing one attitude may require making many difficult adjustments. It is easier for a company to create products that are compatible with existing attitudes than to change the attitude towards their products. There are exceptions, of course, where the high cost of trying to change attitude may pay off.

People have attitude about almost everything: religion, politics, clothes, music and food etc. There may be positive as well as negative attitude. However, once negative attitudes are developed, they are hard to change.

Attitudes are defined as a mental predisposition to act that is expressed by evaluating a particular entity with some degree of favor or disfavor. The value of attitude in marketing can be explained in terms of its importance in prediction, diagnostic value and also as relatively inexpressive information that is easily obtained.

3. OBJECTIVES OF THE STUDY

The current study is focused on examining the various factors related to internet users’ attitude from internet advertising with the following objectives:

1) To study the demographic profile of internet users.
2) To study advertisement recall status of users attitudes toward internet advertising.
3) To suggest recommendations for internet advertisers.
4) To study the influences of internet advertising on business world progress.
5) To study the benefit and influence of internet advertisement for internet users.

4. RESEARCH METHODOLOGY

RESEARCH DESIGN:- The research design used in this study is both ‘Descriptive’ and ‘exploratory’.
DATA COLLECTION METHODS:

The data will be collected using both by primary data collection methods as well as secondary sources.

PRIMARY DATA: Most of the information will be gathered through primary sources. The methods that will be used to collect primary data are:
a) Questionnaire

SECONDARY DATA:
The secondary data will be collected through:
a) Internet
b) Text Books
c) Journals

SAMPLE SIZE: 100

CONVENIENT SAMPLING: it is that type of sampling where the researcher selects the sample according to his or her convenience.

STASTICAL TOOLS:

MS-EXCEL and MS-WORD

REPORT WRITING AND PRESENTATION
Report Encompasses – Charts, diagrams

DATA ANALYSIS & INTERPRETATION – Classification & tabulation transforms the raw data collected through questionnaire in to useful information by organizing and compiling the bits of data contained in each questionnaire i.e., observation and responses are converted in to understandable and orderly statistics are used to organize and analyze the data.
• Simple tabulation of data using tally marks.

GUIDE DETAILS:

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