SIKKIM MANIPAL UNIVERSITY

 PROJECT PROPOSAL

On

“EMERGING TREND OF LOW BUDGET HOTELS IN THE HOSPITALITY INDUSTRY IN JAIPUR CITY AND IT’S BRAND PERCEPTION AMONG BUSINESS TRAVELLERS”

 

UNDER SUPERVISION OF

SUBMITTED BY

NAME …………………

ROLLNO.  NO. : ___________

Submitted in partial fulfillment of the requirements for qualifying

MTM

Student Details:

 

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  1. TITLE OF THE PROJECT

“EMERGING TREND OF LOW BUDGET HOTELS IN THE HOSPITALITY INDUSTRY IN JAIPUR CITY AND IT’S BRAND PERCEPTION AMONG BUSINESS TRAVELLERS”

  1. STATEMENT OF THE PROBLEM

The hospitality industry consists of broad category of fields within the service industry that includes lodgingrestaurantsevent planningtheme parkstransportation,  cruise line, and additional fields within the tourism industry.

 

The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers,  bartenders, etc.), management, marketing, and human resources.

 

The hospitality industry covers a wide range of organizations offering food service and accommodation. The industry is divided into sectors according to the skill-sets required for the work involved.

 

Sectors include accommodation, food and beverage, meeting and events, gaming, entertainment and recreation, tourism services, and visitor information.

  1. OBJECTIVES OF THE STUDY

Fixing the objective is like identifying the star. The objective decides where we want to go, what we want to achieve and what is our goal or destination. Every study is carried out for the achievement of certain objectives.

  • To understand the challenges and find solutions for alternative accommodation arrangements for company employees as they travel on official trips.
  • To study about Indian hotel industry and low budget hotel.
  • To find out benefits of low budget hotel in the hospitality industry.
  1. RESEARCH METHODOLOGY

Defining the Research Problem and Objectives: it is said, “A problem well defined is half solved”. The first step in research methodology was to define the problem and deciding the research objective. The objective of the study will to get an insight into the business to business marketing with special reference towards Samsung products in Delhi city.

RESEARCH DESIGN:-  The research design used in this study was both ‘Descriptive’ and ‘exploratory’.

RESEARCH INSTRUMENT: Research instrument is that with the help of which we collect the data from respondents. The questionnaire of our research consists of close ended and open ended questions.

DATA COLLECTION METHODS:

The data will be collected using both by primary data collection methods as well as secondary sources.

PRIMARY DATA: Most of the information will be gathered through primary sources. The methods that will be used to collect primary data are:

  1. Questionnaire
  2. Interview

SECONDARY DATA: The secondary data will be collected through:

  1. Text Books
  2. Magazines
  3. Journals
  4. Internet

 

SAMPLE DESIGN

A sample design is a finite plan for obtaining a sample from a given population. Simple random sampling is used for this study. Nature of the research is Descriptive. Descriptive, it also known as statistical research, describes data and characteristics about the population being studied.

SAMPLE SIZE: 50

SAMPLING TECHNIQUE: Sampling Technique will be used in our study is Non-Probabilistic Convenient Sampling.

Statistical Tools:

MS-EXCEL will use to prepare pie- charts and graphs and MS-WORD will use to prepare or write the whole project report.

REPORT WRITING AND PRESENTATION

Report Encompasses – Charts, diagrams

DATA ANALYSIS & INTERPRETATION – Classification & tabulation transforms the raw data collected through questionnaire in to useful information by organizing and compiling the bits of data contained in each questionnaire i.e., observation and responses are converted in to understandable and orderly statistics are used to organize and analyze the data.

  • Simple tabulation of data using tally marks.
  • Calculating the percentage of the responses.
  • Formula used = (No. of responses / total responses) * 100

Graphical analysis by means of pie charts bar graphs etc.

 

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