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  1. TITLE OF THE PROJECT

STUDY OF INTERNATIONAL FOOTWEAR BRANDS IN THE EMERGING INDIAN MARKETS:-

 (A CASE STUDY OF REEBOK)

 

  1. STATEMENT OF THE PROBLEM

While India was a promising market to many international brands, it was not completely immune to the global economic flu. More than its primary impact on the economy, it sobered the mood in the consumer market. Even the core target group for international brands, that had just begun to splurge, apparently without guilt, tightened the purse strings and either down-traded or postponed their purchases. Many players ended up discounting the goods heavily to promote sales while a few gave up and closed shop. The study of showing International footwear brands value in the Indian Market. It attempts to understand the buyer decision processes/buyer decision making process, both individually and in groups. In 2008, in the midst of economic downturn, skepticism and uncertainty, the international footwear brands.

  1. OBJECTIVES OF THE STUDY

Fixing the objective is like identifying the star. The objective decides where we want to go, what we want to achieve and what is our goal or destination.

1.      To find out the customer perception & awareness towards the International Footwear brands.

  1. To find the level of customer satisfaction for International Footwear brands in the Indian Markets.
  2. To know the main factor this motivates them to buy international Footwear brands.
  3. To know the main source of awareness in them about the international footwear brands.
  4. To know their frequency of purchase of these products.
  5. To study about Indian footwear industry.

  1. RESEARCH METHODOLOGY

 

Methodology:  Primary Data

Method you will use to present data: Make tabulation transforms the raw data collected through questionnaire in to useful information by organizing and compiling the bits of data contained in each questionnaire i.e., observation and responses are converted in to understandable and orderly statistics are used to organize and analyze the data: • Calculating the percentage of the responses. • Formula used = no. of responses / total responses* 100 REPORT WRITING AND PRESENTATION Report Encompasses – Charts, diagrams

Method you will use to classify data: PRIMARY DATA: Most of the information will be gathered through primary sources’. The methods that will be used to collect primary data are: Questionnaire and online interviews

SECONDARY DATA: The secondary data will be collected through:, internet and Magazines

 

No. of respondent                                                      100

Location of study:  

Gurgaon

Explanation of the method: Research methodology in a way is a written game plan for conducting research. Research methodology has many dimensions.   

RESEARCH DESIGN:-  The research design used in this study was both ‘Descriptive’ and ‘exploratory’.

SAMPLING TECHNIQUE:

The selection of respondents will be doing on the basis of convenience sampling (Non- Probability). Basically I will use random sampling method.  Sampling unit of our study will in Genpact, Gurgaon city.

STASTICAL TOOLS:

 

 

MS-EXCEL and MS-WORD

A “Likert scale” is actually the sum of responses to several Likert items. These items are usually displayed with a visual aid, such as a series of radio buttons or a horizontal bar representing a simple scale.

 

  1. COMPANY PROFILE

Reebok International Limited, a subsidiary of the German company Adidas since 2005, is a producer of athletic shoesclothing, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village six miles north east of BoltonGreater Manchester, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895. In 1958, two of the founder’s grandsons Joe and Jeff Foster renamed the company Reebokin the United Kingdom, having found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was South African edition hence the spelling. The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America.

  1. 6. QUESTIONNAIRE

 

Q1. Have you ever gone for buying branded Footwear from a Reebok store

 Yes

                      No

 

Q2. How did you get to know about Reebok footwear brands?

          Through friends

                Through relatives

                 Advertisements

                 Internet

                 Window shopping

 Q3. Is this your first purchase from this Reebok?

          Yes

                   No

Q4.      If yes, what factors made you leave the previous Brands Company?

          Low quality

                  High price

          Was not up to your creative standard

          Tired of buying from the same boutique

         Any other reason

Q5.      How often do you go to buy footwear from a Reebok store?

             Occasionally

             Monthly

           Seasonally

            During Sales promotion

Q6.      How long have you been purchasing the Reebok items?

      6 months

      1-3 years

      More than 3 years

Q7.  Do you recall any banner/ad related to particular Brands?

       Yes

       No

 If ‘yes’ where did you see it;

 T.V.

  1. Magazine
  2. Outside an outlet
  3. Billboard
  4. Internet

Q8.  Which of the following do you agree with?

 Reebok brand are convenient

  1. Reebok is the best place for purchasing when in emergency
  2. Reebok footwear represent style/self image
  3. any other suggestion

 Q9. Why do you prefer International Footwear brands?

Quality

Comfort

Designs

Customer satisfaction

Price

Q10.  How much you satisfy with the usage of International Footwear brands of Reebok?

Strongly satisfied

Satisfied

Neutral

Dissatisfied

Strongly dissatisfied

Q11. What do you like most about the Reebok footwear Brand and company?

 Services

Price

Goodwill

Good customer behavior

Q12. Do you satisfied with Reebok footwear brand rates?

Yes                                                      No

Q13. How likely are you to recommend Reebok footwear brands to a friend or colleague?

Very Likely

Somewhat Likely

Neither Likely nor Unlikely

Somewhat Unlikely

Very Unlikely

Backgrounds:

 Name _________________________________________

  1. Sex: Male   ………………….

                                            Female                …………………

  1. Age: Below 18      …………………….

                                           18-35                    ………………………

                                           35-50                    ……………………

                                           Above 50               …………………….

  1. Education: Under Graduate       ……………….

                                         Graduate                   ……………….

                                          Post Graduate          …………………

  1. Occupation:  Service                     …………………..

                                          Profession               ..…………………..

                                          Business                  …………………….

                                          Other                       …………………….

  1. Address ……………………………….

                                   ………………………………..

  1. Phone no. ………………………………….

*Thanks for your valuable time and co-operation

 

  1. REFERENCES

 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2010-11

  1.   http://www.shemag.com.pk/newsite/2002/de.
  2. http://easyweb.easynet.co.uk/~sohail/mai…
  3. Yuniya Kawamura: Fashion-ology. An introduction to Fashion Studies, Oxford and New York: Berg, 2005, ISBN 1-85973-814-1
  4. Gould, J and Dansk, G (1996). Children’s Preferences for Product Attributes of fashion Pre-Sweetened Cereals. Journal of food Products Marketing, 3(2):19-38.
  5. Grunert, G (2005) Brand quality and safety: consumer perception and demand. Journal of European Review of Agricultural Economics, 32(3):369-391; doi:10.1093/eurrag/jbi011.
  6. Shun, C., Yunjie, X. (2006). Effects of outcome, process and shopping enjoyment on branded products. Electronic Commerce Research and Applications 5(4), 272–281.
  1. Amir, O., Lobel, O. & Ariely, D. (2005). Making consumption decisions by following personal rules. In Ratneshwar, S., & Glen, D. M., (Eds.). Inside Consumption: Consumer motives, goals, and desires. UK, Routledge
  2. Marketing Management by Philip Kotler – Prentice Hall India, 11th edition
  3. Jimenez, Dabrali (26 September 2008). “A New Generation of Lolitas Makes a Fashion Statement”. The New York Times.
  4. http://www.nytimes.com/2008/09/28/nyregion/thecity/28trib.html?_r=2&oref=slogin. Retrieved 13 February 2010.
  5. Ishikawa, Katsuhiko, Gothic & Lolita, Phaidon, 2007, pp 13, 89, 93 et al.
  6. Saramaki, Rinna, “From Boring to Beautiful”, La Vie en Rose, vol 2, pp. 21–24.
  7. For Lolitas of All Styles. Lolita Fashion. Retrieved on 2010-03-24.
  8. Harper, Melissa (27 December 2006). “R.I.P. – Requiem in Phonybrian – Review”. Anime News Network. http://www.animenewsnetwork.com/review/r.i.p-requiem-in-phonybrian. Retrieved 29 March 2010.
  9. Nikebiz : Company Overview : History : 1960s, Nike, Inc., Retrieved on August 12, 2010.
  10. Sage, Alexandria (June 26, 2008). “Nike profits up but shares tumble on U.S. concerns”. Reuters. Retrieved 2008-07-10.
  11. “Nike sells Bauer Hockey for $200 Million”The Sports Network. February 21, 2008. Archived from the original on 2008-02-25. Retrieved 2008-06-02.
  12. http://www.wwd.com/footwear-news/kohls-aldo-ink-footwear-deal-3121649
  1. CHAPTERISATION
  2. Introduction
  3. Review of Literature
  4. Objective and scope of study
  5. Methodology (Details of methodology used in studying and collecting the data and issue will be described)
  6. Descriptive work (Descriptive work on the topic, this chapter will include analysis and interpretation of data tabulation and categorization)
  7. Study report (Study report of other researcher will be observed and analyzed)
  8. Findings and Recommendation
  9. Conclusion
  10. Limitations
  11. Bibliography
  12. Appendix-1 (Questionnaire prepared for conducting study will be attached and other papers which have not been mentioned above will be included).

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