- TITLE OF THE PROJECT
STUDY OF INTERNATIONAL FOOTWEAR BRANDS IN THE EMERGING INDIAN MARKETS:-
(A CASE STUDY OF REEBOK)
- STATEMENT OF THE PROBLEM
While India was a promising market to many international brands, it was not completely immune to the global economic flu. More than its primary impact on the economy, it sobered the mood in the consumer market. Even the core target group for international brands, that had just begun to splurge, apparently without guilt, tightened the purse strings and either down-traded or postponed their purchases. Many players ended up discounting the goods heavily to promote sales while a few gave up and closed shop. The study of showing International footwear brands value in the Indian Market. It attempts to understand the buyer decision processes/buyer decision making process, both individually and in groups. In 2008, in the midst of economic downturn, skepticism and uncertainty, the international footwear brands.
- OBJECTIVES OF THE STUDY
Fixing the objective is like identifying the star. The objective decides where we want to go, what we want to achieve and what is our goal or destination.
1. To find out the customer perception & awareness towards the International Footwear brands.
- To find the level of customer satisfaction for International Footwear brands in the Indian Markets.
- To know the main factor this motivates them to buy international Footwear brands.
- To know the main source of awareness in them about the international footwear brands.
- To know their frequency of purchase of these products.
- To study about Indian footwear industry.
- RESEARCH METHODOLOGY
|Method you will use to present data:||Make tabulation transforms the raw data collected through questionnaire in to useful information by organizing and compiling the bits of data contained in each questionnaire i.e., observation and responses are converted in to understandable and orderly statistics are used to organize and analyze the data: • Calculating the percentage of the responses. • Formula used = no. of responses / total responses* 100 REPORT WRITING AND PRESENTATION Report Encompasses – Charts, diagrams|
|Method you will use to classify data:||PRIMARY DATA: Most of the information will be gathered through primary sources’. The methods that will be used to collect primary data are: Questionnaire and online interviews
SECONDARY DATA: The secondary data will be collected through:, internet and Magazines
No. of respondent 100
|Location of study:||
|Explanation of the method:||Research methodology in a way is a written game plan for conducting research. Research methodology has many dimensions.
RESEARCH DESIGN:- The research design used in this study was both ‘Descriptive’ and ‘exploratory’.
The selection of respondents will be doing on the basis of convenience sampling (Non- Probability). Basically I will use random sampling method. Sampling unit of our study will in Genpact, Gurgaon city.
MS-EXCEL and MS-WORD
A “Likert scale” is actually the sum of responses to several Likert items. These items are usually displayed with a visual aid, such as a series of radio buttons or a horizontal bar representing a simple scale.
- COMPANY PROFILE
Reebok International Limited, a subsidiary of the German company Adidas since 2005, is a producer of athletic shoes, clothing, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village six miles north east of Bolton, Greater Manchester, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895. In 1958, two of the founder’s grandsons Joe and Jeff Foster renamed the company Reebokin the United Kingdom, having found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was South African edition hence the spelling. The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America.
- 6. QUESTIONNAIRE
Q1. Have you ever gone for buying branded Footwear from a Reebok store
Q2. How did you get to know about Reebok footwear brands?
Q3. Is this your first purchase from this Reebok?
Q4. If yes, what factors made you leave the previous Brands Company?
Was not up to your creative standard
Tired of buying from the same boutique
Any other reason
Q5. How often do you go to buy footwear from a Reebok store?
During Sales promotion
Q6. How long have you been purchasing the Reebok items?
More than 3 years
Q7. Do you recall any banner/ad related to particular Brands?
If ‘yes’ where did you see it;
- Outside an outlet
Q8. Which of the following do you agree with?
Reebok brand are convenient
- Reebok is the best place for purchasing when in emergency
- Reebok footwear represent style/self image
- any other suggestion
Q9. Why do you prefer International Footwear brands?
Q10. How much you satisfy with the usage of International Footwear brands of Reebok?
Q11. What do you like most about the Reebok footwear Brand and company?
Good customer behavior
Q12. Do you satisfied with Reebok footwear brand rates?
Q13. How likely are you to recommend Reebok footwear brands to a friend or colleague?
Neither Likely nor Unlikely
- Sex: Male ………………….
- Age: Below 18 …………………….
Above 50 …………………….
- Education: Under Graduate ……………….
Post Graduate …………………
- Occupation: Service …………………..
- Address ……………………………….
- Phone no. ………………………………….
*Thanks for your valuable time and co-operation
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2010-11
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- Review of Literature
- Objective and scope of study
- Methodology (Details of methodology used in studying and collecting the data and issue will be described)
- Descriptive work (Descriptive work on the topic, this chapter will include analysis and interpretation of data tabulation and categorization)
- Study report (Study report of other researcher will be observed and analyzed)
- Findings and Recommendation
- Appendix-1 (Questionnaire prepared for conducting study will be attached and other papers which have not been mentioned above will be included).
9. PROFILE OF PROJECT GUIDE
Educational Qualification :
Professional Experience :
Current Designation :
Brief Profile :
House No. :
Mobile Number (10 digits) :