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  1. TITLE OF THE PROJECT

FEASIBILITY STUDY OF ESTABLISHING RURAL FUN & FOOD VILLAGE AS ENTERTAINMENT HUB NEAR MOHALI

  1. INTRODUCTION

 

Mohali is a city and a commercial hub lying adjacent to the city of Chandigarh in PunjabIndia. It was officially named after the eldest son of Guru, Sahibzada Ajit Singh later in 2012 the name was shortened to Ajitgarh. Mohali was conceived after the trifurcation of Punjab and its capital Chandigarh becoming a Union Territory in late 1966.

Global economic restructuring has created a climate in which many local economies have to adjust, in order to maintain or enhance their socio-economic viability. Tourism activities revolving around large holiday home developments, big hotels to integrate into the concept of fun & food village as entertainment hub near Mohali. This type of entertainment hub good for those peoples, they want be relaxation and remove their job stress. The distinguishing feature of tourism products in village tourism is the wish to give visitors personalized contact, a taste of the physical and human environment of the villages and, as far as possible, allows them to participate in the activities, traditions and lifestyles of local people. There is also a strong cultural and educational element in this form of leisure tourism.

 

  1. RATIONALE FOR THE STUDY

After independence government was focusing on development of the key areas like agriculture, industry, infrastructure, etc in rural India. Tourism was never seen as a potential business, it was growing at its own space. Although tourism has started receiving some attention from last decade, but rural tourism was never given any priority. Worldwide tourism is ranked second highest revenue-generating industry next to the oil industry.  If a proper marketing plan is done rural tourism, it could bring lots of benefit to our society. It could be a sustainable revenue generating project for rural development of our government. It can help inflow to resources from urban to the rural economy. It can prevent migration of rural people to urban. Both short-term and long-term planning, implementing and monitoring are vital in avoiding damage to rural areas.  Environmental management, local involvement, sound legislation, sustainable marketing, and realistic planning are crucial for development of rural tourism. Rural tourism will emerged as an important instrument for sustainable human development including poverty alleviation, employment generation, environmental regeneration and development of remote areas and advancement of women and other disadvantaged groups in the country apart from promoting social integration and international understanding. The government should promote rural tourism to ensure sustainable economic development and positive social change.

4. OBJECTIVES OF THE STUDY

Objectives:

  1. To feasibility study of establishing rural fun & food village as entertainment hub hear Mohali.
  2. To study about best services and feature are provided by rural fun & food village as an entertainment.
  3. To study about people opinion for rural fun & food village as entertainment hub.
  1. RESEARCH METHODOLOGY

METHODOLOGY ADOPTED:

This research will be aimed at studying establishing rural fun & food village as entertainment hub hear Mohali.

RESEARCH DESIGN:

The first step in developing any sample design is to clearly define the set of objects, as my study is exploratory, the sampling design includes three decisions i.e. sampling unit, Sample size & Sampling procedure.

METHOD WILL USE TO CLASSIFY DATA:

The data will be collected using both by primary data collection methods as well as secondary sources.

DATA COLLECTION APPROACH

The base on which a study rests is the information that is embedded in it. The data for this study will be obtained as a blend of both Secondary and Primary sources.

PRIMARY DATA: Most of the information will be gathered through primary source.  The methods that will be collected primary data are:

  • Questionnaire
  • Structured Interview

SECONDARY DATA: The secondary data will be collected through:

  • Internet sites
  • Books and article on rural fun & food village entertainment.

SAMPLE SIZE: 100

CONVENIENT SAMPLING: it is that type of sampling where the researcher selects the sample according to his or her convenience.

TOOL OF ANALYSIS:

Data collection will be done through questionnaire. The Excel and Ms-word software will be used to analyze the data. Different types of graphs & Charts use to interpretation the findings diagrammatically. They are:

  • Pie Charts
  • Bar Graphs
  • Likert scale Method
  1. EXPECTED CONTRIBUTION FROM STUDY

`The study will be related to rural fun & food village as next generation entertainment hub near urban population. It’s very safe for children’s with all the amenities and their family need. It exists in harmony with the magic of nature. It has a modern day rural fund & food, classic theme, provides to village environment to visitors and multiple choices entertainment attractions for your family and especially kids.

  1. LIMITATIONS OF THE STUDY

 

  • There may be lack of time on the part of respondents.
  • As only single area will be surveyed or covered, it does not represent the overall view of each field.
  • It is very much possible that some of the respondents may give the incorrect information.
  • The respondents (some) may provide biased information/views due to their personal issues in an organization.
  1. CHAPTERISATION

Detailed/final project report will include the following chapters;

  1. Introduction of the study
  2. Company overview
  3. Objective and scope of study
  4. Review of Literature
  5. Research Methodology
  6. Data analysis and interpretation
  7. Findings and suggestion
  8. Conclusion
  9. Limitation of the study
  10. References
  11. Appendix (Questionnaire prepared for conducting study will be attached and other  papers which have not been mentioned above will be included, if required)
  1. REFRENCES
  1. Bramwell, B. (1994), Rural Tourism and Sustainable Rural Tourism, Journal of Sustainable Tourism 2 (1-2), pp.1-6
  2. Butler, R.W., (1980), The concept of a tourism area cycle of evolution; implications for management of resources, Canadian Geographer Vol. XXIV (1), pp.5-12.
  3. Butler, R.W., Hall, C.M. Jenkins, J. (eds) (1998), Tourism and Recreation in Rural Areas, John Wiley & Sons, Toronto.
  4. Getz, D. Carlsen, J., (2000), Characteristics and Goals of family and owner operated businesses in the rural tourism and hospitality sectors. Tourism management, 21, pp.547-560.
  5. Aaker, D.A. (1991). Managing Brand Equity: Capitalizing on the Value of the Brand Name. New York: The Free Press
  6. http://dspace.iimk.ac.in/bitstream/2259/380/1/111-129.pdf
  7. tourismindia.com.
  8. google.co.in
  9. https://www.wikipedia.org/