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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Strategic Management

  1. A business enterprise takes major critical decisions like expansion, curtail down production lines or continue the operations, diversify the activities or look into the current industry only, mergers, acquisition or strategic alliances. Orientation towards growth is among one of the influential factor deciding the long term performance of a corporation. Discuss with reference to corporation’s directional strategy, the three other grand strategies which needs to be designed and implemented for the overall success of corporation’s directional strategy. Conclude, by reflecting on the importance of directional strategy

(10 Marks)

  1. A business model is an outline of how a company plans to make money with its product and customer base in a specific market. At its core, a business model explains four things:
    • What product or service a company will sell?
    • How it intends to market that product or
    • What kind of expenses it will face?
    • How it expects to turn a

Business models are constantly changing — there is no one-size-fits-all model that can be applied to every business.(source:

Discuss the term business model and mention with the key features of possible business models that are observed in companies like IBM, HP,, KIA Motors, Walt Disney, LinkedIn. (Student can specify any four possible business models,)

 (10 Marks)


  1. Businesses has social responsibilities they should try to help ameliorate societal ills—by providing employment to the long-term unemployed, for instance, or fighting discrimination or avoiding pollution—in addition to generating profits for their

Maximization of profits is like maximizing food, contended by Byron.

However, Friedman’s propounded all together differently about the responsibilities of strategic decision makers. “Businessmen who talk this way are unwitting puppets of the intellectual forces that have been undermining the basis of a free society these past decades”. (Source-

In the light of the above two statements, discuss according to you what are the responsibilities of business strategic decision maker

a. Responsibilities of business according to

(5 Marks)

 b. Friedman’s traditional

(5 Marks)

 Conclude highlighting of the two above mentioned, which one is prevalent now in the current scenario



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