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SIKKIM MANIPAL UNIVERSITY

PROJECT PROPOSAL

On

“STUDY OF CUSTOMER SATISFACTION & PERCEPTION ABOUT MAHINDRA SUV’S CARS IN SURAT CITY, GUJARAT”

UNDER SUPERVISION OF

……………………..

SUBMITTED BY

NAME : ………..
ROLLNO. NO. : ___________

Submitted in partial fulfillment of the requirements for qualifying
Master of Business Administration
In
Marketing

Student Details:

1. Name of the program :
2. Name of the Student :
3. Roll Number :
4. Session & Year :
5. Name and address of learning centre :

1. TITLE OF THE PROJECT

“STUDY OF CUSTOMER SATISFACTION & PERCEPTION ABOUT MAHINDRA SUV’S CARS IN SURAT CITY, GUJARAT”

2. STATEMENT OF THE PROBLEM

The term customer perception refers to the perception that customer display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. The study of customer perception is the study of how individuals make decisions to spend their available re- source (time, money, effort) on product or services. It includes the study of what they buy, why they buy it, when they buy it, where they buy it, how often they buy it and how often they use it.

In recent years there have been many triumphs in technology especially in the field of SUV Cars. Marketing is a domain which is dynamic i.e. involves change, an important phenomenon not to be overlooked. It has come across a term “Unique Selling Proposition”(USP) which companies feel as a constant factor. Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. In today’s competition conditions, which factors cause customer satisfaction, which variables change customer satisfaction in which ways and how these variables can be managed, for which segments which activities can be designed are the main questions that marketing managers must consider.

3. OBJECTIVES OF THE STUDY

The objective decides where we want to go, what we want to achieve and what is our goal or destination.

1. To study the factors influencing the purchase decision of customer regarding Mahindra SUVs cars in Surat city, Gujarat.
2. To analyze overall satisfaction level of customers for Mahindra SUVs cars.
3. To analyze Customer opinion about Mahindra SUVs cars.

4. RESEARCH METHODOLOGY

RESEARCH DESIGN:- The research design used in this study is both ‘Descriptive’ and ‘exploratory’.
DATA COLLECTION METHODS:

The data will be collected using both by primary data collection methods as well as secondary sources.

PRIMARY DATA: Most of the information will be gathered through primary sources. The methods that will be used to collect primary data are:
a) Questionnaire

SECONDARY DATA: Secondary data that will be used are web sites and published materials related to customer satisfaction & perception about Mahindra SUVs cars.
The secondary data will be collected through:
a) Internet
b) Text Books
c) Journals

SAMPLE SIZE: 100

CONVENIENT SAMPLING: it is that type of sampling where the researcher selects the sample according to his or her convenience.

STASTICAL TOOLS:

MS-EXCEL and MS-WORD

REPORT WRITING AND PRESENTATION
Report Encompasses – Charts, diagrams

DATA ANALYSIS & INTERPRETATION – Classification & tabulation transforms the raw data collected through questionnaire in to useful information by organizing and compiling the bits of data contained in each questionnaire i.e., observation and responses are converted in to understandable and orderly statistics are used to organize and analyze the data.
• Simple tabulation of data using tally marks.

GUIDE DETAILS:

Name of Proposed Guide :

Guide registration No. (If available) :

Designation :

Affiliation :

Qualification :

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