{"id":28,"date":"2014-01-18T05:36:28","date_gmt":"2014-01-18T05:36:28","guid":{"rendered":"http:\/\/projecthelpline.in\/myblog\/?p=28"},"modified":"2021-11-18T07:32:31","modified_gmt":"2021-11-18T07:32:31","slug":"mba-marketing-synopsis-format","status":"publish","type":"post","link":"https:\/\/projecthelpline.in:\/myblog\/mba-marketing-synopsis-format\/","title":{"rendered":"MBA MARKETING SYNOPSIS FORMAT"},"content":{"rendered":"

A<\/strong> <\/strong><\/p>\n

SYNOPSIS ON<\/strong><\/p>\n

ANALYTICAL STUDY OF BRANDING & EXPANSION OF FRANCHISE NETWORK OF PRESCHOOL<\/strong><\/p>\n

(A CASE STUDY OF KIDZEE ) <\/strong><\/p>\n

UNDER SUPERVISION OF:<\/strong><\/p>\n

\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026<\/p>\n

SUBMITTED BY<\/strong><\/p>\n

NAME\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2026\u2026\u2026\u2026\u2026\u2026\u2026..<\/p>\n

ENROLLMENT NO\u00a0\u00a0 :\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2026\u2026\u2026\u2026\u2026..<\/p>\n

Submitted in partial fulfillment of the requirements for qualifying<\/p>\n

MASTER OF BUSINESS ADMINISTRATION<\/strong><\/p>\n

<\/strong>1. <\/strong>TITLE OF THE PROJECT<\/strong><\/p>\n

ANALYTICAL STUDY OF BRANDING & EXPANSION OF FRANCHISE NETWORK OF PRESCHOOL<\/strong><\/p>\n

<\/strong>(A CASE STUDY OF KIDZEE )<\/strong><\/p>\n

2. <\/strong> <\/span>STATEMENT OF THE PROBLEM<\/strong><\/p>\n

Now India has proved itself as one of the largest industrial hubs in the world. With the growing perspective image, it opens new doors for small business owner.\u00a0 Playschools have\u00a0 become\u00a0 the\u00a0 most\u00a0 promising\u00a0 sector\u00a0 in\u00a0 providing\u00a0 the\u00a0 best\u00a0 opportunities\u00a0 for entrepreneurs.\u00a0 Even\u00a0 women\u00a0 or\u00a0 housewives\u00a0 are\u00a0 also\u00a0 earning\u00a0 money\u00a0 by\u00a0 set\u00a0 up\u00a0 the playschool at home. Emergence of large number of preschool brands into franchising is creating\u00a0 a\u00a0 plethora\u00a0 of\u00a0 business\u00a0 opportunities\u00a0 for\u00a0 aspirants.\u00a0 From\u00a0 the\u00a0 franchisor\u201fs perspective, preschool business is not only lucrative; it is also relatively easier to start because\u00a0 there\u00a0 are\u00a0 not\u00a0 many\u00a0 rules\u00a0 and\u00a0 regulations\u00a0 for\u00a0 entering\u00a0 into\u00a0 this\u00a0 business. Moreover,\u00a0 franchising\u00a0 helps\u00a0 them\u00a0 to\u00a0 quickly\u00a0 build\u00a0 up\u00a0 their\u00a0 presence\u00a0 in\u00a0 targeted geographies.<\/p>\n

3. OBJECTIVES OF THE STUDY\u00a0\u00a0Fixing the objective is like identifying the star. The objective decides where we want to\u00a0go, what we want to achieve and what is our goal or destination.\u00a0\u00a0\u00a0Every study is carried out for the achievement of certain objectives.<\/p>\n

1. To identify the benefit of Branding and Expansion of franchise network of Preschool.<\/p>\n

2. To determine Opportunity for prospective franchisees for Preschool.<\/p>\n

3. To study about various tools for branding and expansion of franchise network of\u00a0Preschool.<\/p>\n

4. To analyze various factor for successful franchisee.<\/p>\n

4. RESEARCH MEHDOLOGY<\/span><\/div>\n

Methodology:<\/strong> Primary Data<\/p>\n

Method you will use to present data: <\/strong>Tabulation transforms the raw data collected through questionnaire in to useful information by organizing and compiling the bits of data contained in each questionnaire i.e., observation and responses are converted in to understandable and orderly statistics are used to organize and analyze the data: \u2022 Calculating the percentage of the responses. \u2022 Formula used = no. of responses \/ total responses* 100 REPORT WRITING AND PRESENTATION Report Encompasses \u2013 Charts, diagrams<\/p>\n

Method you will use to classify data: <\/strong>PRIMARY DATA: Most of the information will be gathered through primary sources\u201f. The methods that will be used to collect primary data are: Questionnaire and online interviews<\/p>\n

SECONDARY DATA:<\/strong> The secondary data will be collected through:, internet and Magazines<\/p>\n

No. of respondent: <\/strong>50<\/p>\n

Location of study: <\/strong>Delhi<\/p>\n

Explanation of the method: <\/strong>Research methodology in a way is a written game plan for conducting research. Research methodology has many dimensions.<\/p>\n

RESEARCH DESIGN:-<\/strong> The research design used in this study was both \u201eDescriptive\u201f and \u201eexploratory\u201f.<\/p>\n

SAMPLING TECHNIQUE:- <\/strong>The selection of respondents will be doing on the basis of convenience sampling (Non- Probability). Basically I will use random sampling method.<\/p>\n

STASTICAL TOOLS: <\/strong>MS-EXCEL will use to prepare pie- charts and graphs and MS-WORD will use to prepare or write the whole project report. A \u201cLikert scale\u201d is actually the sum of responses to several Likert items. These items are usually displayed with a visual aid, such as a series of radio buttons or a horizontal bar representing a simple scale.<\/p>\n

5. QUESTIONNAIRE <\/strong><\/p>\n

PERSONAL DATA <\/strong><\/p>\n

<\/strong>Q1. Name of the Respondent: <\/strong><\/p>\n

1.1 Age:<\/p>\n

a) 21 – 35<\/p>\n

b) 36 – 50<\/p>\n

c) 51 \u2013 65<\/p>\n

d) 66 And Above<\/p>\n

1.2 Gender:<\/p>\n

a) Male<\/p>\n

b) Female<\/p>\n

1.3 How long have you been working for KIDZEE?<\/p>\n

a. Less than 1 year<\/p>\n

b. 1-3 years<\/p>\n

c. 3-5 year\u201fs<\/p>\n

d. 5 years<\/p>\n

e. Above 5 years<\/p>\n

Q2. Do you agree that Preschool franchise, a profitable biz?<\/p>\n

a. Highly Agree<\/p>\n

b. Agree<\/p>\n

c. Neutral<\/p>\n

d. Highly disagree<\/p>\n

e. Disagree<\/p>\n

Q3. Are you satisfied with the environment of KIDZEE ?<\/p>\n

a. Yes<\/p>\n

b. No<\/p>\n

Q4. Do you agree that franchising is the safest way to start a business?<\/p>\n

a. Highly Agree<\/p>\n

b. Agree<\/p>\n

c. Neutral<\/p>\n

d. Highly disagree<\/p>\n

e. Disagree<\/p>\n

Q5. Franchising is the best way to run a business?<\/p>\n

a. Yes<\/p>\n

b. No<\/p>\n

Q6. I choose franchising because I want to start a brand of my own later?<\/p>\n

a. Highly Agree<\/p>\n

b. Agree<\/p>\n

c. Neutral<\/p>\n

d. Highly disagree<\/p>\n

e. Disagree<\/p>\n

Q7. Do you agree that KIDZEE will take Advantage of Brand Identity?<\/p>\n

a. Highly Agree<\/p>\n

b. Agree<\/p>\n

c. Neutral<\/p>\n

d. Highly disagree<\/p>\n

e. Disagree<\/p>\n

Q8. Existing infrastructure can be leveraged upon in a franchising option?<\/p>\n

a. Yes<\/p>\n

b. No<\/p>\n

Q9. Do you know various tools fop branding and expansion of franchise network of<\/p>\n

Preschool?<\/p>\n

a. Yes<\/p>\n

b. No<\/p>\n

Q10. You know resources does the franchisor have in place — and what resources is<\/p>\n

it willing to add– to handle growth?<\/p>\n

a. Yes<\/p>\n

b. No<\/p>\n

c. Can\u201ft say<\/p>\n

Q11.Having adequate capital is necessary to minimize the financial risk associated with starting a new business.<\/p>\n

a. Yes<\/p>\n

b. No<\/p>\n

c. Can\u201ft say<\/p>\n

\n
6. COMPANY PROFILE <\/strong><\/div>\n
<\/div>\n
<\/div>\n

Within almost a decade of its existence, Kidzee has nurtured more than 2,00,000 children throughout India. Being a pioneer and a leader in ECCE (Early Childhood Care & Education), Kidzee has set unparalleled standards in the CDE (Child Development & Education)Space. With over 900+ centers in more than 330+ cities, Kidzee is the largest preschool chain in Asia. With years of dedicated research done by its CDE experts, Kidzee has developed
\nthe best-in-class child centric learning methodology called iLLUME. Through iLLUME, Kidzee ensures that every child learns and develops in the best possible way.<\/p>\n

7. REFERENCES <\/strong>
\n1. Shamoon, Sumaira, and Saiqa Tehseen. “Brand Management: What\u00a0Next?” Interdisciplinary Journal Of Contemporary Research In Business 2.12 (2011):\u00a0435\u2013441. Business Source Complete. Web. October 20, 2012 .
\n2. “Neil McElroy’s Epiphany”. P&G Changing the Face of Consumer Marketing.\u00a0Harvard Business School. May 2, 2000. Retrieved March 9, 2011.
\n3. True, Jacqui (2006). “Globalisation and Identity”. In Raymond Miller. Globalisation\u00a0and Identity. South Melbourne: Oxford University Press. p. 74. ISBN 978-0-19-558492-9.<\/p>\n

4. Keller, K.L. (1998), \u201cStrategic Brand Management: Building, Measuring, and\u00a0Managing Brand Equity\u201d, Prentice-Hall International, Hemel Hempstead.<\/p>\n

5. Tauber, E.M. (1981), \u201cBrand franchise extensions: new products benefit from existing\u00a0brand names\u201d, Business Horizons, 24(2), pp. 36-41.<\/p>\n

6. Muroma, M. and Saari, H (1996), \u201cFit as a determinant of success\u201d, in Beracs, J.,\u00a0Baure, A. and Simon, J. (Eds), Marketing for Expanding Europe, Proceedings of 25th\u00a0Annual Conference of European Marketing Academy, pp. 1953-63.<\/p>\n

7. Chen and Liu 2004. (incomplete citation)<\/p>\n

8. Aaker,D.A.(1990),\u201cBrand extensions: \u201ethe good, the bad, the ugly\u201f\u201d, Sloan\u00a0Management Review, pp. 47-56.<\/p>\n

9. Roedder-John, D., Loken, B. and Joiner, C. (1998), \u201cThe negative impact of\u00a0extensions: can flagship products be diluted?\u201d, Journal of Marketing, 62 (1), pp. 19-32<\/p>\n

10. “Brand Recognition Definition”. Investopedia. 2013-04-19. Retrieved 2013-04-29.<\/p>\n

11. Jump up^ Tan, Donald (2010). “Success Factors In Establishing Your Brand” Franchising and Licensing Association. Retrieved fromhttp:\/\/www.flasingapore.org \/info_branding.php<\/p>\n<\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

A SYNOPSIS ON ANALYTICAL STUDY OF BRANDING & EXPANSION OF FRANCHISE NETWORK OF PRESCHOOL (A CASE STUDY OF KIDZEE ) UNDER SUPERVISION OF: \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,1],"tags":[],"yoast_head":"\nMBA MARKETING SYNOPSIS FORMAT - projecthelpline.in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/projecthelpline.in\/myblog\/mba-marketing-synopsis-format\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBA MARKETING SYNOPSIS FORMAT - projecthelpline.in\" \/>\n<meta property=\"og:description\" content=\"A SYNOPSIS ON ANALYTICAL STUDY OF BRANDING & EXPANSION OF FRANCHISE NETWORK OF PRESCHOOL (A CASE STUDY OF KIDZEE ) UNDER SUPERVISION OF: \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/projecthelpline.in\/myblog\/mba-marketing-synopsis-format\/\" \/>\n<meta property=\"og:site_name\" content=\"projecthelpline.in\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/projecthelpline.in\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-18T05:36:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-18T07:32:31+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/projecthelpline.in\/myblog\/mba-marketing-synopsis-format\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/projecthelpline.in\/myblog\/mba-marketing-synopsis-format\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/projecthelpline.in\/myblog\/#\/schema\/person\/0604c6074dabbd2694ca80fe7c97b535\"},\"headline\":\"MBA MARKETING SYNOPSIS FORMAT\",\"datePublished\":\"2014-01-18T05:36:28+00:00\",\"dateModified\":\"2021-11-18T07:32:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/projecthelpline.in\/myblog\/mba-marketing-synopsis-format\/\"},\"wordCount\":1085,\"publisher\":{\"@id\":\"https:\/\/projecthelpline.in\/myblog\/#organization\"},\"articleSection\":[\"MANAGEMENT\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/projecthelpline.in\/myblog\/mba-marketing-synopsis-format\/\",\"url\":\"https:\/\/projecthelpline.in\/myblog\/mba-marketing-synopsis-format\/\",\"name\":\"MBA MARKETING SYNOPSIS FORMAT - 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