{"id":433,"date":"2014-04-03T14:14:05","date_gmt":"2014-04-03T14:14:05","guid":{"rendered":"http:\/\/projecthelpline.in:\/myblog\/?p=433"},"modified":"2021-11-18T07:32:28","modified_gmt":"2021-11-18T07:32:28","slug":"mba-international-business-synopsis-format-free-download-sample","status":"publish","type":"post","link":"https:\/\/projecthelpline.in:\/myblog\/mba-international-business-synopsis-format-free-download-sample\/","title":{"rendered":"MBA INTERNATIONAL BUSINESS SYNOPSIS FORMAT FREE DOWNLOAD SAMPLE"},"content":{"rendered":"

ANALYTICAL STUDY OF INTERNATIONAL FURNITURE BRANDS IN THE EMERGING INDIAN MARKETS:-<\/strong> <\/strong><\/p>\n

A CASE STUDY OF ARREDO CLASSIC\u201d<\/strong><\/p>\n

TABLE OF CONTENTS<\/span><\/strong><\/p>\n

S. NO.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 CONTENTS\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 PAGE NO. <\/strong><\/p>\n

1. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Title of the project\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.\u2026\u2026\u2026..\u2026……\u2026….4<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Statement of the Problem..\u2026\u2026\u2026\u2026\u2026\u2026\u2026.\u2026\u2026..\u2026\u2026.\u2026..5<\/p>\n

3. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Objectives of the Study \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..6<\/p>\n

4. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Research\u00a0 Methodology ……………………………………………………7<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Company Profile \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026…..\u2026.9<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0 Questionnaire \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u202610<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 References \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..14<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 Chapterisation\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.\u2026\u2026\u2026\u2026\u2026\u2026\u2026…16<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Profile of Project Guide\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.17<\/p>\n

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  1. 1. <\/strong>TITLE OF THE PROJECT<\/span><\/strong><\/li>\n<\/ol>\n

    <\/span><\/strong><\/p>\n

    <\/span><\/strong><\/p>\n

    <\/span><\/strong><\/p>\n

    \u201c<\/strong>ANALYTICAL STUDY OF INTERNATIONAL FURNITURE BRANDS IN THE EMERGING INDIAN MARKETS:-<\/strong> <\/strong><\/p>\n

    A CASE STUDY OF ARREDO CLASSIC\u201d<\/strong><\/p>\n

    <\/strong><\/p>\n

    <\/strong><\/p>\n

    <\/strong><\/p>\n


    \n<\/strong><\/p>\n

      \n
    1. 2. <\/strong>STATEMENT OF THE PROBLEM<\/span><\/strong> <\/strong><\/li>\n<\/ol>\n

      While India was a promising market to many international brands, it was not completely immune to the global economic flu. More than its primary impact on the economy, it sobered the mood in the consumer market. Even the core target group for international brands, that had just begun to splurge, apparently without guilt, tightened the purse strings and either down-traded or postponed their purchases.<\/p>\n

      In 2008, in the midst of economic downturn, skepticism and uncertainty, the international furniture brands had continued to enter India at nearly the same momentum as the previous year. Many international brands such as Art Design Group, B.T.C. International, and Gardesa, Girasole entered India, targeting the luxury or premium segment. However, given the high import duties and high real estate costs, the products ended up being priced significantly higher than in other markets. Many players ended up discounting the goods heavily to promote sales while a few gave up and closed shop.<\/p>\n

      The study of showing International furniture brands value in the Indian Market. It attempts to understand the buyer decision processes\/buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics, psychographics, and behavioral variables in an attempt to understand people’s wants.<\/p>\n

      It describes the How marketers can adapt and improve their marketing international brand campaigns and marketing strategies to more effectively reach the consumers for International Brands.<\/p>\n

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      1. 3. <\/strong>OBJECTIVES OF THE STUDY<\/span><\/strong><\/li>\n<\/ol>\n

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        Fixing the objective is like identifying the star. The objective decides where we want to go, what we want to achieve and what is our goal or destination.<\/p>\n

        1.\u00a0\u00a0\u00a0\u00a0\u00a0 To find out the customer perception & awareness towards the International Furniture brands.<\/h2>\n
          \n
        1. To find the level of customer satisfaction for International Furniture brands in the Indian Markets.<\/li>\n
        2. To know the main factor which motivates them to buy international Furniture brands.<\/li>\n
        3. To know the main source of awareness in them about the international furniture brands.<\/li>\n
        4. To know their frequency of purchase of these products.<\/li>\n<\/ol>\n


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          1. 4. <\/strong>RESEARCH\u00a0 METHODOLOGY<\/span><\/strong><\/li>\n<\/ol>\n

            The project being undertaken is exploratory research. Where in all these approaches of exploratory research like:<\/p>\n

            <\/span><\/strong><\/p>\n

            It is a way to systematically solve the research problem. The research methodology includes the various methods and techniques for conducting a research. Research is the systematic design, collection and analysis and reporting of data and finding a solution to a specific situation or problem. D.Slesinger and M.Stephenson in the encyclopedia of social sciences defines Research as, \u201c The manipulation of things, concepts or symbols for the purpose of generalizing to extend , correct or verify knowledge, whether that knowledge aids in construction of\u00a0 theory or in the practice of an art.\u201d<\/strong> Research is, thus, an original contribution to the existing stock of knowledge making for its advancement.\u00a0 <\/strong><\/p>\n

            DATA COLLECTION METHOD:<\/h1>\n

            Data can be classified into:<\/p>\n

            a)\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Primary Data<\/p>\n

            b)\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Secondary Data<\/p>\n

            <\/strong><\/p>\n

            To accomplish the objectivity of this survey, primary data were needed; however, secondary data of the Arredo Classic and other companies were used for literature review and to have general inferences. To elicit data from the survey universe, a well-structured questionnaire was administered. The secondary data required were explored from company information brochures and Internet.\u00a0\u00a0 The personal interviewing was carried out to elicit information from the respondents who were selected at random or convenient sampling<\/p>\n

            METHOD USE TO PRESENT DATA<\/strong>:<\/p>\n

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            Questionnaire<\/strong> \u2013 It consists of both open ended and close ended questions.<\/p>\n

            <\/strong><\/p>\n

            Secondary data<\/strong> from various<\/p>\n