{"id":48,"date":"2014-01-18T11:26:17","date_gmt":"2014-01-18T11:26:17","guid":{"rendered":"http:\/\/projecthelpline.in\/myblog\/?p=48"},"modified":"2021-11-18T07:32:30","modified_gmt":"2021-11-18T07:32:30","slug":"mba-journalism-synopsis-format","status":"publish","type":"post","link":"https:\/\/projecthelpline.in:\/myblog\/mba-journalism-synopsis-format\/","title":{"rendered":"MBA JOURNALISM SYNOPSIS FORMAT"},"content":{"rendered":"

A<\/strong><\/p>\n

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SYNOPSIS ON<\/strong><\/p>\n

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\u201cEFFECTIVENESS OF THE SOCIAL NETWORKING SITES FOR CREATING SOCIAL REFORMS\u201d<\/strong><\/p>\n

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(A CASE STUDY OF ANNA HAZARE)<\/strong><\/p>\n

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UNDER SUPERVISION OF:<\/strong><\/p>\n

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—————————-<\/strong><\/p>\n

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SUBMITTED BY<\/strong><\/p>\n

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NAME\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 : <\/strong><\/p>\n

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ENROLLMENT NO\u00a0\u00a0 : <\/strong><\/p>\n

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TITLE OF THE PROJECT<\/span><\/strong><\/p>\n

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\u201cEFFECTIVENESS OF THE SOCIAL NETWORKING SITES FOR CREATING SOCIAL REFORMS\u201d<\/strong><\/p>\n

<\/strong><\/p>\n

(A CASE STUDY OF ANNA HAZARE)<\/strong><\/p>\n

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STATEMENT OF THE PROBLEM<\/span><\/strong><\/p>\n

The main purpose of this research is to determine the important drivers of social networking sites for creating social reforms. A social networking service focuses on building online communities<\/a> of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based<\/a> and provide a variety of ways for users to interact, such as e-mail<\/a> and instant messaging<\/a> services. Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.<\/p>\n

Almost all social network have a set of features which are considered essential to qualify as a social networking service, namely: the ability to set up and customize a personal profile, an ability for members to comment, fine granular control of who sees what (privacy settings), ability to block an unwanted member, have own page of personal entries or notes and individual picture albums, ability to own, form or be member of a Group or Community.<\/p>\n

As the increase in popularity of social networking is on a constant rise, new uses for the technology are constantly being observed. One popular use for this new technology is social networking between businesses. Companies have found that social networking sites such as Face book and Twitter are great ways to build their brand image.<\/p>\n

Social networking is more recently being used by various government agencies. Social networking tools serve as a quick and easy way for the government to get the opinion of the public and the keep the public updated on their activity. The Centers for Disease Control<\/a> demonstrated the importance of vaccinations<\/a> on the popular children’s site Whyville<\/a> and the National Oceanic and Atmospheric Administration<\/a> has a virtual island on Second Life<\/a> where people can explore underground caves or explore the effects of global warming. Popular Social Networking Sites in India are Face book, Orkut, Twitter MySpace, LinkedIn, BeBo and Hi5 etc.<\/p>\n

The effectiveness of social networking sites as a tool of social reform. The reason for the choice of social networking sites is that it is the favorite spot of youngsters and middle aged professionals to hang for couple of hours with their friends. There is growing popularity of social networking sites among Indians. The finding reveals that the users show fair degree of interest towards displayed advertisement on their websites. The users show positive response towards the advertisement as they have good recall rate to the ads.<\/p>\n

OBJECTIVES OF THE STUDY<\/span><\/strong><\/p>\n

Fixing the objective is like identifying the star. The objective decides where we want to go, what we want to achieve and what is our goal or destination.<\/p>\n

1. To evaluate the effectiveness of social networking sites for creating social reforms.<\/p>\n

2. To understand user reaction towards social networking sites based social reforms.<\/p>\n

3. To study social reforms recall status of users of social networking sites.<\/p>\n

4. To study various social networking sites.<\/p>\n

<\/strong>RESEARCH\u00a0 METHODOLOGY<\/span><\/strong><\/p>\n

The project being undertaken is exploratory research. Where in all these approaches of exploratory research like:<\/p>\n

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It is a way to systematically solve the research problem. The research methodology includes the various methods and techniques for conducting a research. Research is the systematic design, collection and analysis and reporting of data and finding a solution to a specific situation or problem. D.Slesinger and M.Stephenson in the encyclopedia of social sciences defines Research as, \u201c The manipulation of things, concepts or symbols for the purpose of generalizing to extend , correct or verify knowledge, whether that knowledge aids in construction of\u00a0 theory or in the practice of an art.\u201d<\/strong> Research is, thus, an original contribution to the existing stock of knowledge making for its advancement.\u00a0 <\/strong><\/p>\n

DATA COLLECTION METHOD:<\/strong><\/p>\n

The data with respect to the study was collected in both ways, i.e.<\/p>\n

(i)\u00a0 Primary Data<\/p>\n

(ii) Secondary Data<\/p>\n

Primary data mean original data that have been collected specially for the purpose in mind. As far as Primary Data is concerned, The Research was more of a sample survey; making the respondents fill the Questionnaire has collected the data. The respondents have personally filled the questionnaires and their attributes regarding the study were collected. For the purpose of Secondary Data, the researcher has reviewed the literature like books by famous authors, internet searching and different articles published in academics journals and magazines, newspapers, data from book etc.<\/p>\n

SAMPLE DESIGN:<\/strong><\/p>\n

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Sampling is that part of statistical practice<\/a> concerned with the selection of individual observations intended to yield some knowledge about a population<\/a> of concern, especially for the purposes of statistical inference<\/a>. Each observation measures one or more properties of an observable entity enumerated to distinguish objects or individuals. Survey weights often need to be applied to the data to adjust for the sample design. <\/strong><\/p>\n

a) Universe<\/strong>: The universe of the study consists of all the users of social networking sites.<\/p>\n

b) Population<\/strong>: The population consists of all Delhi users of social networking sites.<\/p>\n

c) Sample Unit<\/strong>: It refers to the smallest possible individual eligible user of social networking sites. In the current study the sampling unit is user of social networking sites.<\/p>\n

d) Sample Size: <\/strong>100 users of social networking sites constitute the sampling size. <\/strong><\/p>\n

e) Sampling Technique<\/strong>: The selection of\u00a0\u00a0 the respondents will do on\u00a0\u00a0 the\u00a0\u00a0 basis\u00a0\u00a0 of\u00a0\u00a0\u00a0 convenience sampling.<\/p>\n

METHOD USE TO PRESENT DATA<\/strong>:<\/p>\n

Data Analysis & Interpretation<\/strong> \u2013 Classification & tabulation transforms the raw data collected through questionnaire in to useful information by organizing and compiling the bits of data contained in each questionnaire i.e., observation and responses are converted in to understandable and orderly statistics are used to organize and analyze the data.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0 Simple tabulation of data using tally marks.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0 Calculating the percentage of the responses.<\/p>\n

\u00a8\u00a0\u00a0\u00a0\u00a0\u00a0 Formula used = (name of responses \/ <\/strong>total responses) * 100<\/p>\n

Graphical analysis by means of pie charts bar graphs etc.<\/p>\n

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QUESTIONNAIRE<\/span><\/strong><\/p>\n

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Dear Respondents, <\/strong><\/p>\n

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I am \u2026\u2026\u2026\u2026\u2026\u2026\u2026.., <\/strong>a student of \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026,<\/strong> as a part of my curriculum; I am to take a research Project on \u201cEFFECTIVENESS OF THE SOCIAL NETWORKING SITES FOR CREATING SOCIAL REFORMS:-A CASE STUDY OF ANNA HAZARE.\u201d <\/strong>To enable to undertake above mentioned study, I request you to give your fair views. Your insights and perspective are important and valuable for my research.<\/p>\n

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Policy on Confidentiality:<\/span><\/strong> Please feel free to give your honest responses. The confidentiality of the information provided by the respondent is completely assured.<\/p>\n

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1. Do you use any social networking sites?<\/strong><\/p>\n

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Yes\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0No <\/strong><\/p>\n

If yes, continue. Otherwise terminate.<\/p>\n

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2. Kindly name the Social networking sites that are currently used by you as per your frequency of usage. (No 1 \u2013site you use most, No-4 site you use least)<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.<\/p>\n

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3. On average how much time you spend on social networking site in a day?<\/strong><\/p>\n

Less than 30 mins\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 30-60 mins<\/p>\n

More than 60 mins\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0Above 2 hrs<\/p>\n

4. \u00a0Do you feel that social networking site really a help for crating social reforms in the society?<\/strong><\/p>\n

Yes \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 No<\/p>\n

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Rank<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

5. What do you use SNS site for? (Rank 1= Highest)<\/strong><\/p>\n

<\/strong><\/p>\n\n\n\n\n\n\n\n\n
Particulars <\/strong><\/p>\n

<\/strong><\/td>\n<\/tr>\n

Stay upto date with friends<\/td>\n<\/tr>\n
Promote my business<\/td>\n<\/tr>\n
To fetch new deals and discounts<\/td>\n<\/tr>\n
Research product and services<\/td>\n<\/tr>\n
To explore what Social networking site is all about<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/strong><\/p>\n

6. Where do you see ads or promotions of various companies the most on your social networking sites? Kindly rank (Rank 1 = Highest)<\/strong><\/p>\n\n\n\n
Rank<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n\n\n\n
Particular<\/strong><\/td>\n<\/tr>\n
Profile Page<\/td>\n<\/tr>\n
Photo albums<\/td>\n<\/tr>\n
Events<\/td>\n<\/tr>\n
Messages<\/td>\n<\/tr>\n
Applications<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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7.<\/strong> What is your reaction on viewing the social reforms? (IF OPTION 1 THEN MOVE TO QUESTION NO 14)<\/strong><\/p>\n

I never pay attention to the social reforms<\/strong> advertisement<\/p>\n

On seeing ad I just take the overview of the information<\/p>\n

If ad attracts me I visit the website and gather information about the information<\/p>\n

I always pay attention to all ads and try to update my information<\/p>\n

I pay attention to ad & take steps to purchase the product if it suits me.<\/p>\n

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8. If you pay attention to ad then what kind of ads do you generally click on? (You can choose multiple options)<\/strong><\/p>\n

Matrimonial\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tour and travel<\/p>\n

Job Search\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Finance<\/p>\n

Event related (Eg IPL)\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Product Related\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n

Others Please specify<\/p>\n

<\/strong><\/p>\n\n\n\n
Rank<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

9. What position of ad catches you attention generally? Kindly rank (1= Highest Attention Catching)<\/strong><\/p>\n\n\n\n\n\n\n\n
Particulars<\/strong><\/p>\n

<\/strong><\/td>\n<\/tr>\n

Horizontal band running on top of page<\/td>\n<\/tr>\n
Horizontal band running on bottom<\/td>\n<\/tr>\n
Ads\u00a0 display on right hand side\u00a0 of page<\/td>\n<\/tr>\n
Ads\u00a0 displayed on left hand side of the profile<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

10. What type of ads attracts your attention the most? (Tick the appropriate option)<\/strong><\/p>\n\n\n\n\n\n\n\n
Particulars<\/strong><\/td>\nVery attractive<\/strong><\/td>\nAttractive<\/strong><\/td>\nNeutral<\/strong><\/td>\nUnattractive<\/strong><\/td>\nVery unattractive<\/strong><\/td>\n<\/tr>\n
Animated ads<\/td>\n_____<\/td>\n_____<\/td>\n_____<\/td>\n_____<\/td>\n_____<\/td>\n<\/tr>\n
Banner ads<\/td>\n_____<\/td>\n_____<\/td>\n_____<\/td>\n_____<\/td>\n_____<\/td>\n<\/tr>\n
Special offers and discounts<\/td>\n_____<\/td>\n_____<\/td>\n_____<\/td>\n_____<\/td>\n_____<\/td>\n<\/tr>\n
Colours scheme<\/td>\n_____<\/td>\n_____<\/td>\n_____<\/td>\n_____<\/td>\n_____<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

11. What was the last advertisement you remember that you saw on your most visited site?<\/strong><\/p>\n

12. What was the most attractive feature according to you in that advertisement?<\/span><\/p>\n

Product itself\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Display<\/p>\n

Brand ambassador\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0Punch line<\/p>\n

Others please specify<\/p>\n

<\/strong><\/p>\n

13 Kindly refer the last information that or if have been made by you after viewing ad on social networking site<\/strong><\/p>\n

<\/strong><\/p>\n

<\/strong><\/p>\n

14. What are the possible reasons of not viewing ad on SNS?<\/span><\/p>\n

I don\u2019t like advertisement on SNS as it is to promote social networks<\/p>\n

<\/strong>Ads irritate me. They spoil the look of website. <\/strong><\/p>\n

I am here to spend my time with friends and I don\u2019t want to waste time on ads <\/strong><\/p>\n

My attention is distracted from my friends <\/strong><\/p>\n

<\/span>BIBLIOGRAPHY<\/span><\/p>\n

<\/span><\/strong><\/p>\n

    \n
  1. Fue Zeng, Li Huang, Wenyu Dou (2009), \u201cSocial factors in user perceptions and responses to advertising in online social networking communities\u201d<\/li>\n
  2. Joshua Porter<\/a> , (May 2008), \u201cWhy Social Ads Don\u2019t Work\u201d<\/li>\n
  3. Ken (2009) \u201cEffectiveness of Internet Advertising\u201d<\/li>\n
  4. Kushan Mitra (June 26, 2009) \u201cIndia Inc wakes up to social media\u201d<\/li>\n
  5. RESTON, VA, September 1, 2009 \u2013 ComScore, Inc. (NASDAQ: SCOR), \u201cOnline display advertising on social networking sites in June 2009\u201d<\/li>\n
  6. Rick E Bruner (May 2006), \u201cBest practices for optimizing web advertisement effectiveness\u201d<\/li>\n
  7. Seema Sindhu (October 1, 2009), \u201cAd spend on social media set to grow by 44 per cent \u201c<\/li>\n
  8. Wayne (January 27, 2010), \u201cWeb Promoting – Advertising on Social Networking Sites\u201d<\/li>\n
  9. Viral Dholakia<\/a>, (April, 2010), \u201cOnline Social Networking Sites Increasingly Serving various Business Purposes\u201d<\/li>\n<\/ol>\n

    10.\u00a0 Yaveroglu, Idil; Donthu, Naveen\u00a0 (June 22,2008Journal of Advertising ), \u201c Advertising repetition and placement issues in on-line environments\u201d<\/p>\n

    <\/strong><\/p>\n

    Books <\/strong>:<\/strong><\/p>\n

      \n
    • Kotler P., Marketing Management, New Delhi, Prentice Hall of India Pvt. Ltd., 2007<\/li>\n
    • Kothari C.R., Research Methodology, Methods and Techniques, New Delhi , New Age International Publishers, 2007<\/li>\n
    • Chunawalla, Kumar, Sethia, Subramanian, Suchak, Advertising Theory & Practice, Mumbai, Himalaya Publishing House,\u00a0 2006<\/li>\n<\/ul>\n

      7.\u00a0\u00a0 CHAPTERISATION<\/span><\/strong><\/p>\n

      Detailed\/final Project Report will include the following chapters<\/span><\/p>\n

      Chapter \u2013I<\/strong> Introduction<\/strong><\/p>\n

      Chapter \u2013II<\/strong> Objective and scope of study<\/strong><\/p>\n

      Chapter \u2013III<\/strong> Methodology<\/strong><\/p>\n

      (Details of methodology used in studying and collecting the data<\/p>\n

      and issue will be described)<\/p>\n

      Chapter \u2013IV<\/strong> Descriptive work<\/strong><\/p>\n

      (Descriptive work on the topic, this chapter will include analysis and interpretation of data tabulation and categorization)<\/p>\n

      Chapter \u2013V<\/strong> Study report<\/strong><\/p>\n

      (Study report of other researcher will be observed and analyzed)<\/p>\n

      Chapter \u2013VI<\/strong> Conclusion<\/strong><\/p>\n

      <\/strong><\/p>\n

      Chapter-VII\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Findings <\/strong><\/p>\n

      Chapter \u2013VIII<\/strong> Limitations<\/strong><\/p>\n

      Chapter \u2013IX<\/strong> Recommendation<\/strong><\/p>\n

      Chapter \u2013X<\/strong> Bibliography<\/strong><\/p>\n

      Chapter \u2013XI<\/strong> Appendix-1<\/strong><\/p>\n

      (Questionnaire prepared for conducting study will be attached and other papers which have not been mentioned above will be\u00a0 included,\u00a0 if required)<\/p>\n

      <\/span>PROFILE OF PROJECT GUIDE<\/span><\/p>\n

      Name\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

      Age\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

      Educational Qualification\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

      Professional Experience\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

      Organization\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

      Current Designation\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

      Brief Profile\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

      Address<\/p>\n

      House No.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

      Street\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

      City\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

      State\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

      Country\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

      Mobile Number (10 digits)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

      Email\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n","protected":false},"excerpt":{"rendered":"

      A SYNOPSIS ON \u201cEFFECTIVENESS OF THE SOCIAL NETWORKING SITES FOR CREATING SOCIAL REFORMS\u201d (A CASE STUDY OF ANNA HAZARE) UNDER SUPERVISION OF: —————————- SUBMITTED.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[39,38,4,3],"yoast_head":"\nMBA JOURNALISM SYNOPSIS FORMAT - projecthelpline.in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/projecthelpline.in\/myblog\/mba-journalism-synopsis-format\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBA JOURNALISM SYNOPSIS FORMAT - projecthelpline.in\" \/>\n<meta property=\"og:description\" content=\"A SYNOPSIS ON \u201cEFFECTIVENESS OF THE SOCIAL NETWORKING SITES FOR CREATING SOCIAL REFORMS\u201d (A CASE STUDY OF ANNA HAZARE) UNDER SUPERVISION OF: —————————- SUBMITTED.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/projecthelpline.in\/myblog\/mba-journalism-synopsis-format\/\" \/>\n<meta property=\"og:site_name\" content=\"projecthelpline.in\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/projecthelpline.in\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-18T11:26:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-18T07:32:30+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/projecthelpline.in\/myblog\/mba-journalism-synopsis-format\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/projecthelpline.in\/myblog\/mba-journalism-synopsis-format\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/projecthelpline.in\/myblog\/#\/schema\/person\/0604c6074dabbd2694ca80fe7c97b535\"},\"headline\":\"MBA JOURNALISM SYNOPSIS FORMAT\",\"datePublished\":\"2014-01-18T11:26:17+00:00\",\"dateModified\":\"2021-11-18T07:32:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/projecthelpline.in\/myblog\/mba-journalism-synopsis-format\/\"},\"wordCount\":1867,\"publisher\":{\"@id\":\"https:\/\/projecthelpline.in\/myblog\/#organization\"},\"keywords\":[\"journalism\",\"management\",\"mba projects\",\"mba synopsis\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/projecthelpline.in\/myblog\/mba-journalism-synopsis-format\/\",\"url\":\"https:\/\/projecthelpline.in\/myblog\/mba-journalism-synopsis-format\/\",\"name\":\"MBA JOURNALISM SYNOPSIS FORMAT - 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