SIKKIM MANIPAL UNIVERSITY<\/p>\n
PROJECT PROPOSAL<\/p>\n
On<\/p>\n
INTERNET USERS\u2019 ATTITUDE TOWARDS INTERNET ADVERTISEMENT<\/p>\n
UNDER SUPERVISION OF<\/p>\n
\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..<\/p>\n
SUBMITTED BY<\/p>\n
NAME : \u2026\u2026\u2026..
\nROLLNO. NO. : ___________<\/p>\n
Submitted in partial fulfillment of the requirements for qualifying
\nMaster of Business Administration
\nIn
\nIT<\/p>\n
Student Details:<\/p>\n
1. Name of the program :
\n2. Name of the Student :
\n3. Roll Number :
\n4. Session & Year :
\n5. Name and address of learning centre :<\/p>\n
1. TITLE OF THE PROJECT<\/p>\n
INTERNET USERS\u2019 ATTITUDE TOWARDS INTERNET ADVERTISEMENT<\/p>\n
2. STATEMENT OF THE PROBLEM<\/p>\n
An attitude describes a person\u2019s relatively consistent evaluations, feeling, and tendencies towards an object or an idea. Attitudes put people into a frame of mind for liking or disliking things and moving towards or away from the. E.g. many people have developed the attitude that eating healthy food is important perceive vegetables as a healthy alternatives to meat and chicken. As a result, the per capita consumption of vegetables has increased during recent years, leading the meat and chicken producers\u2019 council to try change consumer attitudes that chicken and meat are unhealthy. Companies can benefit by researching attitudes towards changing or reinforcing them.<\/p>\n
Attitudes are difficult to change. A person\u2019s attitude fit into pattern and changing one attitude may require making many difficult adjustments. It is easier for a company to create products that are compatible with existing attitudes than to change the attitude towards their products. There are exceptions, of course, where the high cost of trying to change attitude may pay off.<\/p>\n
People have attitude about almost everything: religion, politics, clothes, music and food etc. There may be positive as well as negative attitude. However, once negative attitudes are developed, they are hard to change.<\/p>\n
Attitudes are defined as a mental predisposition to act that is expressed by evaluating a particular entity with some degree of favor or disfavor. The value of attitude in marketing can be explained in terms of its importance in prediction, diagnostic value and also as relatively inexpressive information that is easily obtained.<\/p>\n
3. OBJECTIVES OF THE STUDY<\/p>\n
The current study is focused on examining the various factors related to internet users\u2019 attitude from internet advertising with the following objectives:<\/p>\n
1) To study the demographic profile of internet users.
\n2) To study advertisement recall status of users attitudes toward internet advertising.
\n3) To suggest recommendations for internet advertisers.
\n4) To study the influences of internet advertising on business world progress.
\n5) To study the benefit and influence of internet advertisement for internet users.<\/p>\n
4. RESEARCH METHODOLOGY<\/p>\n
RESEARCH DESIGN:- The research design used in this study is both \u2018Descriptive\u2019 and \u2018exploratory\u2019.
\nDATA COLLECTION METHODS:<\/p>\n
The data will be collected using both by primary data collection methods as well as secondary sources.<\/p>\n
PRIMARY DATA: Most of the information will be gathered through primary sources. The methods that will be used to collect primary data are:
\na) Questionnaire<\/p>\n
SECONDARY DATA:
\nThe secondary data will be collected through:
\na) Internet
\nb) Text Books
\nc) Journals<\/p>\n
SAMPLE SIZE: 100<\/p>\n
CONVENIENT SAMPLING: it is that type of sampling where the researcher selects the sample according to his or her convenience.<\/p>\n
STASTICAL TOOLS:<\/p>\n
MS-EXCEL and MS-WORD<\/p>\n
REPORT WRITING AND PRESENTATION
\nReport Encompasses \u2013 Charts, diagrams<\/p>\n
DATA ANALYSIS & INTERPRETATION \u2013 Classification & tabulation transforms the raw data collected through questionnaire in to useful information by organizing and compiling the bits of data contained in each questionnaire i.e., observation and responses are converted in to understandable and orderly statistics are used to organize and analyze the data.
\n\u2022 Simple tabulation of data using tally marks.<\/p>\n
GUIDE DETAILS:<\/p>\n
Name of Proposed Guide :<\/p>\n
Guide registration No. (If available) :<\/p>\n
Designation :<\/p>\n
Affiliation :<\/p>\n
Qualification :<\/p>\n
Total Experience :<\/p>\n
Communication Address :<\/p>\n
Contact No. :<\/p>\n
E-mail ID :<\/p>\n","protected":false},"excerpt":{"rendered":"
SIKKIM MANIPAL UNIVERSITY PROJECT PROPOSAL On INTERNET USERS\u2019 ATTITUDE TOWARDS INTERNET ADVERTISEMENT UNDER SUPERVISION OF \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.. SUBMITTED BY NAME : \u2026\u2026\u2026.. ROLLNO. NO. :.<\/p>\n","protected":false},"author":1,"featured_media":578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[819,820],"tags":[798,799,800,801,802,806,803,804,805,807,814,808,809,815,812,813,810,816,811,817,818,293],"yoast_head":"\n