{"id":991,"date":"2016-02-22T10:24:58","date_gmt":"2016-02-22T10:24:58","guid":{"rendered":"http:\/\/projecthelpline.in:\/myblog\/?p=991"},"modified":"2021-11-18T07:32:30","modified_gmt":"2021-11-18T07:32:30","slug":"mba-ib-project-synopsis-2016-session-free-sample","status":"publish","type":"post","link":"https:\/\/projecthelpline.in:\/myblog\/mba-ib-project-synopsis-2016-session-free-sample\/","title":{"rendered":"MBA IB PROJECT SYNOPSIS SESSION Free Sample"},"content":{"rendered":"

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  1. TITLE OF THE PROJECT<\/u><\/strong><\/li>\n<\/ol>\n

    \n

    STUDY OF INTERNATIONAL FOOTWEAR BRANDS IN THE EMERGING INDIAN MARKETS:-<\/strong><\/p>\n

    \u00a0(A CASE STUDY OF REEBOK)<\/strong><\/p>\n

    \u00a0<\/strong><\/p>\n

      \n
    1. STATEMENT OF THE PROBLEM<\/u><\/strong><\/li>\n<\/ol>\n

      \n

      While India was a promising market to many international brands, it was not completely immune to the global economic flu. More than its primary impact on the economy, it sobered the mood in the consumer market. Even the core target group for international brands, that had just begun to splurge, apparently without guilt, tightened the purse strings and either down-traded or postponed their purchases. Many players ended up discounting the goods heavily to promote sales while a few gave up and closed shop. The study of showing International footwear brands value in the Indian Market. It attempts to understand the buyer decision processes\/buyer decision making process, both individually and in groups. In 2008, in the midst of economic downturn, skepticism and uncertainty, the international footwear brands.<\/p>\n

      \n

        \n
      1. OBJECTIVES OF THE STUDY<\/u><\/strong><\/li>\n<\/ol>\n

        \n

        Fixing the objective is like identifying the star. The objective decides where we want to go, what we want to achieve and what is our goal or destination.<\/p>\n

        1.\u00a0\u00a0\u00a0\u00a0\u00a0 To find out the customer perception & awareness towards the International Footwear brands.<\/h2>\n
          \n
        1. To find the level of customer satisfaction for International Footwear brands in the Indian Markets.<\/li>\n
        2. To know the main factor this motivates them to buy international Footwear brands.<\/li>\n
        3. To know the main source of awareness in them about the international footwear brands.<\/li>\n
        4. To know their frequency of purchase of these products.<\/li>\n
        5. To study about Indian footwear industry.<\/li>\n<\/ol>\n

          \n

            \n
          1. RESEARCH METHODOLOGY<\/u><\/strong><\/li>\n<\/ol>\n

            \u00a0<\/u><\/strong><\/p>\n\n\n\n
            Methodology:\u00a0<\/strong><\/td>\nPrimary Data<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

            \n\n\n\n
            Method you will use to present data:<\/td>\nMake tabulation transforms the raw data collected through questionnaire in to useful information by organizing and compiling the bits of data contained in each questionnaire i.e., observation and responses are converted in to understandable and orderly statistics are used to organize and analyze the data: \u2022 Calculating the percentage of the responses. \u2022 Formula used = no. of responses \/ total responses* 100 REPORT WRITING AND PRESENTATION Report Encompasses \u2013 Charts, diagrams<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

            \n\n\n\n
            Method you will use to classify data:<\/td>\nPRIMARY DATA: Most of the information will be gathered through primary sources\u2019. The methods that will be used to collect primary data are: Questionnaire and online interviews<\/p>\n

            SECONDARY DATA: The secondary data will be collected through:, internet and Magazines<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

            \u00a0<\/strong><\/p>\n

            No. of respondent \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>100<\/p>\n\n\n\n\n\n
            Location of study:<\/td>\n <\/p>\n

            Gurgaon<\/td>\n<\/tr>\n

            Explanation of the method:<\/td>\nResearch methodology in a way is a written game plan for conducting research. Research methodology has many dimensions.\u00a0 \u00a0<\/strong><\/p>\n

            RESEARCH DESIGN:-\u00a0 <\/strong>The research design used in this study was both \u2018Descriptive\u2019 and \u2018exploratory\u2019.<\/p>\n

            SAMPLING TECHNIQUE:<\/strong>–<\/p>\n

            The selection of respondents will be doing on the basis of convenience sampling (Non- Probability). Basically I will use random sampling method. \u00a0Sampling unit of our study will in Genpact, Gurgaon city.<\/p>\n

            STASTICAL TOOLS:<\/strong><\/p>\n

            \u00a0<\/u><\/strong><\/p>\n

            \u00a0<\/u><\/strong><\/p>\n

            MS-EXCEL and MS-WORD<\/p>\n

            A \u201cLikert scale<\/strong>\u201d is actually the sum of responses to several Likert items. These items are usually displayed with a visual aid, such as a series of radio buttons or a horizontal bar representing a simple scale.<\/p>\n

             <\/td>\n<\/tr>\n

            <\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

            <\/h3>\n
              \n
            1. COMPANY PROFILE<\/u><\/strong><\/li>\n<\/ol>\n

              \n

              Reebok International Limited, a subsidiary of the German company\u00a0Adidas<\/a>\u00a0since 2005,\u00a0is a producer of\u00a0athletic shoes<\/a>,\u00a0clothing<\/a>, and accessories. The name comes from the\u00a0Afrikaans<\/a>\u00a0spelling of\u00a0rhebok<\/a>, a type of African\u00a0antelope<\/a>\u00a0or\u00a0gazelle<\/a>. In 1890 in Holcombe Brook, a small village six miles north east of\u00a0Bolton<\/a>,\u00a0Greater Manchester<\/a>, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named\u00a0J.W. Foster and Sons\u00a0in 1895. In 1958, two of the founder’s grandsons Joe and Jeff Foster renamed the company\u00a0Reebokin the United Kingdom, having found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was South African edition hence the spelling.\u00a0The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America.<\/p>\n

              \n

                \n
              1. 6<\/strong>. QUESTIONNAIRE<\/u><\/strong><\/li>\n<\/ol>\n

                \u00a0<\/strong><\/p>\n

                Q1. Have you ever gone for buying branded Footwear from a Reebok store<\/strong><\/p>\n

                \u00a0Yes<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 No<\/p>\n

                \u00a0<\/strong><\/p>\n

                Q2. How did you get to know about Reebok footwear brands?<\/strong><\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>\u00a0\u00a0Through friends<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Through relatives<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Advertisements<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Internet<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Window shopping<\/p>\n

                \u00a0<\/strong>Q3. Is this your first purchase from this Reebok?<\/strong><\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yes<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 No<\/p>\n

                \n

                Q4.\u00a0\u00a0\u00a0\u00a0\u00a0 If yes, what factors made you leave the previous Brands Company?<\/strong><\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Low quality<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 High price<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Was not up to your creative standard<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0 \u00a0Tired of buying from the same boutique<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Any other reason<\/p>\n

                \n

                Q5.\u00a0\u00a0\u00a0\u00a0\u00a0 How often do you go to buy footwear from a Reebok store?<\/strong><\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Occasionally<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 Monthly<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Seasonally<\/p>\n

                \u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0During Sales promotion<\/p>\n

                Q6.\u00a0\u00a0\u00a0\u00a0\u00a0 How long have you been purchasing the Reebok items?<\/strong><\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0 6 months<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0 1-3 years<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0 More than 3 years<\/p>\n

                Q7.\u00a0 Do you recall any banner\/ad related to particular Brands?<\/strong><\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yes<\/p>\n

                \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 No<\/p>\n

                \u00a0<\/strong>If \u2018yes\u2019 where did you see it;<\/strong><\/p>\n

                \u00a0<\/strong>T.V.<\/p>\n

                  \n
                1. Magazine<\/li>\n
                2. Outside an outlet<\/li>\n
                3. Billboard<\/li>\n
                4. Internet<\/li>\n<\/ol>\n

                  Q8.\u00a0 Which of the following do you agree with?<\/strong><\/p>\n

                  \u00a0<\/strong>Reebok brand are convenient<\/p>\n

                    \n
                  1. Reebok is the best place for purchasing when in emergency<\/li>\n
                  2. Reebok footwear represent style\/self image<\/li>\n
                  3. any other suggestion<\/li>\n<\/ol>\n

                    \u00a0<\/strong>Q9. Why do you prefer International Footwear brands?<\/strong><\/p>\n

                    Quality<\/p>\n

                    Comfort<\/p>\n

                    Designs<\/p>\n

                    Customer satisfaction<\/p>\n

                    Price<\/p>\n

                    Q10. \u00a0How much you satisfy with the usage of International Footwear brands of Reebok?<\/strong><\/p>\n

                    Strongly satisfied<\/p>\n

                    Satisfied<\/p>\n

                    Neutral<\/p>\n

                    Dissatisfied<\/p>\n

                    Strongly dissatisfied<\/p>\n

                    Q11. What do you like most about the Reebok footwear Brand and company?<\/strong><\/p>\n

                    \u00a0<\/strong>Services<\/p>\n

                    Price<\/p>\n

                    Goodwill<\/p>\n

                    Good customer behavior<\/p>\n

                    Q12. Do you satisfied with Reebok footwear brand rates?<\/strong><\/p>\n

                    Yes\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 No<\/p>\n

                    Q13. How likely are you to recommend Reebok footwear brands to a friend or colleague? <\/strong><\/p>\n

                    Very Likely<\/p>\n

                    Somewhat Likely<\/p>\n

                    Neither Likely nor Unlikely<\/p>\n

                    Somewhat Unlikely<\/p>\n

                    Very Unlikely<\/p>\n

                    Backgrounds:<\/strong><\/p>\n

                    \u00a0<\/strong>Name _________________________________________<\/p>\n

                    \n

                      \n
                    1. Sex: Male \u00a0\u00a0\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/li>\n<\/ol>\n

                      \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Female\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u2026\u2026\u2026\u2026\u2026\u2026\u2026<\/p>\n

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                      1. Age: Below 18 \u00a0\u00a0\u00a0\u00a0\u00a0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/li>\n<\/ol>\n

                        \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 18-35\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026<\/p>\n

                        \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 35-50\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026<\/p>\n

                        \u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Above 50\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/p>\n

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                          \n
                        1. Education: Under Graduate\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u2026\u2026\u2026\u2026\u2026\u2026.<\/li>\n<\/ol>\n

                          \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Graduate\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u2026\u2026\u2026\u2026\u2026\u2026.<\/p>\n

                          \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Post Graduate\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u2026\u2026\u2026\u2026\u2026\u2026\u2026<\/p>\n

                          \n

                            \n
                          1. Occupation: \u00a0Service\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2026\u2026\u2026\u2026\u2026\u2026\u2026..<\/li>\n<\/ol>\n

                            \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Profession\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ..\u2026\u2026\u2026\u2026\u2026\u2026\u2026..<\/p>\n

                            \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Business\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/p>\n

                            \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Other\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/p>\n

                            \n

                              \n
                            1. Address \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/li>\n<\/ol>\n

                              \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..<\/p>\n

                                \n
                              1. Phone no. \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.<\/li>\n<\/ol>\n

                                *Thanks for your valuable time and co-operation<\/strong><\/p>\n

                                \u00a0<\/strong><\/p>\n

                                  \n
                                1. REFERENCES<\/u><\/strong><\/li>\n<\/ol>\n

                                  \u00a0<\/u><\/strong>Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2010-11<\/p>\n

                                    \n
                                  1. \u00a0 http:\/\/www.shemag.com.pk\/newsite\/2002\/de.<\/li>\n
                                  2. http:\/\/easyweb.easynet.co.uk\/~sohail\/mai…<\/li>\n
                                  3. Yuniya Kawamura: Fashion-ology. An introduction to Fashion Studies<\/em>, Oxford and New York: Berg, 2005, ISBN 1-85973-814-1<\/a><\/li>\n
                                  4. Gould, J and Dansk, G (1996). Children’s Preferences for Product Attributes of fashion Pre-Sweetened Cereals. Journal of food Products Marketing<\/em>, 3(2):19-38.<\/li>\n
                                  5. Grunert, G (2005) Brand quality and safety: consumer perception and demand. Journal of European Review of Agricultural Economics, <\/em>32(3):369-391; doi:10.1093\/eurrag\/jbi011.<\/li>\n
                                  6. Shun, C., Yunjie, X. (2006). Effects of outcome, process and shopping enjoyment on branded products. Electronic Commerce Research and Applications 5(4), 272\u2013281.<\/li>\n<\/ol>\n
                                      \n
                                    1. Amir, O., Lobel, O. & Ariely, D. (2005). Making consumption decisions by following personal rules. In Ratneshwar, S., & Glen, D. M., (Eds.). Inside Consumption: Consumer motives, goals, and desires. UK, Routledge<\/li>\n
                                    2. Marketing Management by Philip Kotler \u2013 Prentice Hall India, 11th edition<\/li>\n
                                    3. Jimenez, Dabrali (26 September 2008). “A New Generation of Lolitas Makes a Fashion Statement”<\/a>. The New York Times.<\/li>\n
                                    4. http:\/\/www.nytimes.com\/2008\/09\/28\/nyregion\/thecity\/28trib.html?_r=2&oref=slogin. Retrieved 13 February 2010.<\/li>\n
                                    5. Ishikawa, Katsuhiko, Gothic & Lolita, Phaidon, 2007, pp 13, 89, 93 et al.<\/li>\n
                                    6. Saramaki, Rinna, \u201cFrom Boring to Beautiful\u201d, La Vie en Rose, vol 2, pp. 21\u201324.<\/li>\n
                                    7. For Lolitas of All Styles<\/a>. Lolita Fashion. Retrieved on 2010-03-24.<\/li>\n
                                    8. Harper, Melissa (27 December 2006). “R.I.P. – Requiem in Phonybrian – Review”<\/a>. Anime News Network. http:\/\/www.animenewsnetwork.com\/review\/r.i.p-requiem-in-phonybrian. Retrieved 29 March 2010.<\/li>\n
                                    9. Nikebiz\u00a0: Company Overview\u00a0: History\u00a0: 1960s<\/a>, Nike, Inc., Retrieved on August 12, 2010.<\/li>\n
                                    10. Sage, Alexandria (June 26, 2008).\u00a0“Nike profits up but shares tumble on U.S. concerns”<\/a>. Reuters. Retrieved 2008-07-10.<\/li>\n
                                    11. “Nike sells Bauer Hockey for $200\u00a0Million”<\/a>.\u00a0The Sports Network<\/a>. February 21, 2008. Archived from\u00a0the original<\/a>\u00a0on 2008-02-25. Retrieved 2008-06-02.<\/li>\n
                                    12. http:\/\/www.wwd.com\/footwear-news\/kohls-aldo-ink-footwear-deal-3121649<\/a><\/li>\n<\/ol>\n
                                        \n
                                      1. CHAPTERISATION<\/u><\/strong><\/li>\n
                                      2. Introduction<\/li>\n
                                      3. Review of Literature<\/li>\n
                                      4. Objective and scope of study<\/li>\n
                                      5. Methodology (Details of methodology used in studying and collecting the data and issue will be described)<\/li>\n
                                      6. Descriptive work (Descriptive work on the topic, this chapter will include analysis and interpretation of data tabulation and categorization)<\/li>\n
                                      7. Study report (Study report of other researcher will be observed and analyzed)<\/li>\n
                                      8. Findings and Recommendation<\/li>\n
                                      9. Conclusion<\/li>\n
                                      10. Limitations<\/li>\n
                                      11. Bibliography<\/li>\n
                                      12. Appendix-1 (Questionnaire prepared for conducting study will be attached and other papers which have not been mentioned above will be included).<\/li>\n<\/ol>\n

                                        9. PROFILE OF PROJECT GUIDE<\/u><\/p>\n

                                        Name\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0:<\/p>\n

                                        Age\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

                                        Educational Qualification\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0:<\/p>\n

                                        Professional Experience\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

                                        Organization\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

                                        Current Designation\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

                                        Brief Profile\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

                                        Address<\/p>\n

                                        House No.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

                                        Street\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

                                        City\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

                                        State\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

                                        Country\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

                                        Mobile Number (10 digits)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

                                        Email\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<\/p>\n

                                        <\/h4>\n","protected":false},"excerpt":{"rendered":"

                                        TITLE OF THE PROJECT STUDY OF INTERNATIONAL FOOTWEAR BRANDS IN THE EMERGING INDIAN MARKETS:- \u00a0(A CASE STUDY OF REEBOK) \u00a0 STATEMENT OF THE PROBLEM.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1281,1282],"tags":[1283,1284,1285,1286,1287,1288,1289,1290,1291,1292,1293,1294,1295,1296],"yoast_head":"\nMBA IB PROJECT SYNOPSIS SESSION Free Sample - projecthelpline.in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/projecthelpline.in\/myblog\/mba-ib-project-synopsis-2016-session-free-sample\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBA IB PROJECT SYNOPSIS SESSION Free Sample - projecthelpline.in\" \/>\n<meta property=\"og:description\" content=\"TITLE OF THE PROJECT STUDY OF INTERNATIONAL FOOTWEAR BRANDS IN THE EMERGING INDIAN MARKETS:- \u00a0(A CASE STUDY OF REEBOK) \u00a0 STATEMENT OF THE PROBLEM.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/projecthelpline.in\/myblog\/mba-ib-project-synopsis-2016-session-free-sample\/\" \/>\n<meta property=\"og:site_name\" content=\"projecthelpline.in\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/projecthelpline.in\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-22T10:24:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-18T07:32:30+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/projecthelpline.in\/myblog\/mba-ib-project-synopsis-2016-session-free-sample\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/projecthelpline.in\/myblog\/mba-ib-project-synopsis-2016-session-free-sample\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/projecthelpline.in\/myblog\/#\/schema\/person\/0604c6074dabbd2694ca80fe7c97b535\"},\"headline\":\"MBA IB PROJECT SYNOPSIS SESSION Free Sample\",\"datePublished\":\"2016-02-22T10:24:58+00:00\",\"dateModified\":\"2021-11-18T07:32:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/projecthelpline.in\/myblog\/mba-ib-project-synopsis-2016-session-free-sample\/\"},\"wordCount\":1388,\"publisher\":{\"@id\":\"https:\/\/projecthelpline.in\/myblog\/#organization\"},\"keywords\":[\"mba ib project\",\"mba ib project and synopsis\",\"mba ib project and synopsis free sample download\",\"mba ib project and synopsis report\",\"mba ib project and synopsis report download\",\"mba ib project and synopsis report free sample download\",\"mba ib project and synopsis sample report download\",\"mba international business project\",\"mba international business project and synopsis\",\"mba international business project and synopsis free sample download\",\"mba international business project and synopsis report\",\"mba international business project and synopsis report download\",\"mba international business project and synopsis report free sample download\",\"mba international business project and synopsis sample report download\"],\"articleSection\":[\"MBA IB\",\"MBA International Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/projecthelpline.in\/myblog\/mba-ib-project-synopsis-2016-session-free-sample\/\",\"url\":\"http:\/\/projecthelpline.in\/myblog\/mba-ib-project-synopsis-2016-session-free-sample\/\",\"name\":\"MBA IB PROJECT SYNOPSIS SESSION Free Sample - 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